Social Media Marketing During COVID-19: March 23 Update
One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the...
March 23, 2020
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What is TikTok?
TikTok is the newest viral video app to capture the attention of the younger, mainly Gen Z, demographic. With its quick rise to...
March 17, 2020
Social Media Marketing in the Midst of COVID-19
I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the...
March 16, 2020
LinkedIn Elevate & What It Means for Employee Advocacy on Social Media
Recently, LinkedIn announced that they would be merging Company Pages with LinkedIn Elevate, their employee advocacy tool, making it even easier for companies...
March 11, 2020
What You Need to Know About Instagram Shopping and IGTV Monetization in 2020
As online retail grows, shoppers are looking for additional ways to get the products they want. We know that Instagram Shopping has significantly...
March 05, 2020
Next Phase of Social Shopping: Facebook and Instagram Checkout
Ever since Facebook and Instagram started selling ad space, marketers have wondered when social shopping and the direct purchase of products would become available via...
February 28, 2020