Social media is constantly evolving. 2023 will be no different as brands need to stay ahead of the curve to remain relevant.   Of course, brands need to have a social media presence — but it's not enough to just be present. To stand out in a...

[caption id="attachment_56769" align="alignright" width="745"] Photo by Giammarco on Unsplash[/caption] It's so easy to grab music, sounds or images on social media and reuse them. TikTok even encourages it. So is it ok for brands to do the same things individuals can do? The short answer is...

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social...

As one of the world's top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Not only does the platform boast 192 million daily active users, but 40% of those users have reported purchasing something...

The way conversations work on Twitter is about to change. This year at CES, Twitter announced some experimental changes affecting tweet threads that we could be seeing as soon as the first quarter of 2020. Users will soon notice a new option for controlling the...

Last month, Twitter released a guide to help agencies and advertisers better understand Twitter ads to best help their clients reach their goals. The Twitter Agency Playbook was born out of questions that were frequently asked by agencies so they would have a one...

Over the last few years, concerns about a declining user base have made marketers question the state of Twitter. Is it still a valuable platform for your brand, or are your ad dollars better spent elsewhere? Or is Twitter dying? As a social media agency,...

That little blue bird logo and the social channel behind it have been around for a while. With more than 50,000 active monthly users, this platform has grown into a popular spot for users to catch up on news, sports and entertainment. Twitter gives users...

Facebook is not the only social media channel that is trying to build back their reputation. Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun...

Ahh, Twitter. The social network that some love, some hate, and some love to hate. Twitter has long been in the news for the trolling, harassment, and overall abusive behavior that has plagued them for years. Over the last year or so, the hostile social...

At some point in your Twitter history, you've probably come across several tweets in a thread that starts like this: https://twitter.com/WhitsonGordon/status/791707109737902080 As Twitter has long held a 140 character limit (which is changing as of fall 2017), if someone wants to continue one train of thought, they...

As the Original Social Media Agency®, we’re frequently asked about how to get verified on Twitter. While verification may just be a blue check mark to some, to many celebrities, notable accounts, and brands, being verified brings credibility to their account. This credibility can serve...

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