Late last year, we recommended that most brands pause proactive efforts on Twitter through the end of the year. When we did that, we would never have predicted the amount of change and turmoil the platform would experience in the ensuring weeks. While Twitter owner Elon...

In a time when we're constantly bombarded with airbrushed images and highly staged content, BeReal's more realistic approach is actually a breath of fresh air.  While BeReal's content resulting from their “share now” notifications may not be as exciting as what you'll find on platforms...

Any content creator worth their salt knows that hacking the content creation process is essential for pumping out quality content on a regular basis. But what exactly does that mean? In a nutshell, it means finding ways to be more effective and efficient with your...

In a world where social media platforms are constantly changing and evolving, it's easy to forget about the classics. Twitter (like Ignite) has been around for over 15 years now, and while it may not be as trendy as it once was, it's still holding...

Brands have got to listen, TikTok is staying. It’s not going anywhere. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number...

[caption id="attachment_56769" align="alignright" width="745"] Photo by Giammarco on Unsplash[/caption] It's so easy to grab music, sounds or images on social media and reuse them. TikTok even encourages it. So is it ok for brands to do the same things individuals can do? The short answer is...

As one of the world's top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Not only does the platform boast 192 million daily active users, but 40% of those users have reported purchasing something...

The way conversations work on Twitter is about to change. This year at CES, Twitter announced some experimental changes affecting tweet threads that we could be seeing as soon as the first quarter of 2020. Users will soon notice a new option for controlling the...

Last month, Twitter released a guide to help agencies and advertisers better understand Twitter ads to best help their clients reach their goals. The Twitter Agency Playbook was born out of questions that were frequently asked by agencies so they would have a one...

Over the last few years, concerns about a declining user base have made marketers question the state of Twitter. Is it still a valuable platform for your brand, or are your ad dollars better spent elsewhere? Or is Twitter dying? As a social media agency,...

That little blue bird logo and the social channel behind it have been around for a while. With more than 50,000 active monthly users, this platform has grown into a popular spot for users to catch up on news, sports and entertainment. Twitter gives users...

Facebook is not the only social media channel that is trying to build back their reputation. Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun...

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