Facebook is not the only social media channel that is trying to build back their reputation. Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun...
Ahh, Twitter. The social network that some love, some hate, and some love to hate. Twitter has long been in the news for the trolling, harassment, and overall abusive behavior that has plagued them for years. Over the last year or so, the hostile social...
At some point in your Twitter history, you've probably come across several tweets in a thread that starts like this: https://twitter.com/WhitsonGordon/status/791707109737902080 As Twitter has long held a 140 character limit (which is changing as of fall 2017), if someone wants to continue one train of thought, they...
As the Original Social Media Agency®, we’re frequently asked about how to get verified on Twitter. While verification may just be a blue check mark to some, to many celebrities, notable accounts, and brands, being verified brings credibility to their account. This credibility can serve...
Earlier this month, word came out that links and photos would no longer count towards Twitter’s 140-character limit. While this was exciting to some and rejected by some who don’t like change, it had yet to be confirmed by Twitter directly. That all changed Tuesday morning...
Despite beginning as a religious holiday in Ireland (where until the 1960s bars were actually closed for the day…seriously), Americans have morphed St. Patrick’s Day into a day of celebrations. Whether celebrating their Irish heritage or just being Irish for the day, people like to...
If you’ve been following Facebook’s business model for more than 10 minutes, Instagram’s announcement this week that they are switching to an algorithmic feed shouldn’t be a surprise. We’ve got that, plus new Twitter research and the FTCs big crackdown on undisclosed influencer marketing. Instagram Going...
Back in October 2015, Slate editors awoke to a big surprise: the Twitter share button on their articles no longer displayed how many readers had shared the link. Slate vice chairman Dan Check told Digiday Slate had been “caught with our pants down.” If you’re a...
[caption id="attachment_35922" align="alignright" width="300"] Instagram is growing much more quickly than Twitter[/caption] Twitter is stuck. Usage has stagnated at about 320 million monthly users worldwide and U.S. usage is projected to lag well behind Instagram's growth. Revenue was actually up 61% in Q2, to $502 million,...
Back in March 2015, Twitter announced their partnership with big data partners Acxiom and Datalogix to give advertisers access to partner audiences based on online and offline behaviors and characteristics. Now that behavioral targeting has been around on Twitter for a few months, we’re starting...
Whenever new functionality is announced by social networks, there is usually a waiting game for marketers to really see what the end-user experience looks like to the end-consumer. This time around, Twitter's announcement of the new Buy button features came with at least one live example...
Twitter is stepping up their targeting game. Last month they introduced event targeting, which allows advertisers to reach audiences interested in specific events. This new targeting option has been added to the additional targeting criteria on the Twitter ads dashboard where you can easily browse...