Jul 20 New Twitter Updates Allow for Easy Account Verification
As the Original Social Media Agency®, we’re frequently asked about how to get verified on Twitter. While verification may just be a blue check mark to some, to many celebrities, notable accounts, and brands, being verified brings credibility to their account. This credibility can serve as both a status symbol to the account holder, and reassurance to those interacting with said account that they’ve reached the right place.
Without further burying the lede: The big news from Twitter yesterday is that now, users can apply directly to Twitter for verification.
Until just yesterday, the process of getting verified was incredibly murky. So murky, in fact, that I wrote a whole post about The Do’s and Don’ts of Getting Verified on Twitter, that may as well have ended with ¯\_(ツ)_/¯.
On the surface, this is great news for those who have been looking to get their account verified, but didn’t have an agent or contact at Twitter to expedite the process. Scratching below the surface, there will likely be a flood of accounts seeking verification from Twitter, which is why it’s a great thing that many of the Do’s and Don’ts I mentioned last year still apply.
In their application, Twitter will ask you to tell them in 500 characters or less why your account should be verified. They will also ask you for 2 to 5 external links to your work that will demonstrate your value. Twitter also notes that any account seeking verification should be of public interest.
As a reminder, following these tips will likely still prove helpful in your quest for a blue check mark:
DO: Be someone (or a brand) that’s worthy of verification. This does not necessarily mean having a high follower count. If you are well-known and particularly at risk of being impersonated, your chances of being verified just went up.
DON’T: Create spam accounts designed to impersonate the account you want verified in order to make your real account more legit. There’s enough nonsense on the internet as it is.
DO: Be active on Twitter. There’s no hard and fast rule about how active you should be, but being an active user will convey to Twitter that you are who you say you are.
DON’T: Campaign publicly for a verification badge. Yes, the check mark can be a status symbol, but what you do with your verified account is much more important to your followers than simply having a shiny new badge.
DON’T: Add a badge to your cover photo to “hack” your way into being verified. Seriously. Just don’t.
Have more questions? Please contact us and we’ll be happy to chat!