James Mangold, director of The Wolverine, tweeted a Vine video "tweaser" showing off six glorious seconds of the movie, several days before the release of the official trailer. This use of Vine is widely being praised for its innovation and is a huge win for...
March Madness is here! The 2013 NCAA Men's Basketball Tournament has officially kicked off, and the field is already down to 64 teams. People go pretty crazy (mad even) when filling out their brackets, and the reasons for choosing each school are different for everybody....
On February 20, 2013, Twitter announced that it would be launching the Twitter ads API, only the third social media juggernaut to do so behind Facebook and LinkedIn. With this announcement being one the "biggest social media launches in a year," according to Michael Lazerow,...
Last year, the @LAKings Twitter handle accomplished something unprecedented. Between April 12, 2012 and June 14, 2012, the handle gained 87,358 new followers (a 224% increase). Riding the team's playoff success, the handle's combination of wit, trash talk, and fan engagement caused the Twitter account...
2012 has been an exciting year for Twitter because many more businesses are employing social media marketing tactics. This article takes a look at some of the best and worst branding campaigns on Twitter from 2012....
I had the pleasure of attending this year's Internet Summit in Raleigh, NC. One of the sessions I found most interesting was on the topic of Twitter Marketing presented by Brent Herd (@brentherd). Brent was a great speaker who was able to keep the audience...
Twitter's Trends list is where you can find the most recent topics being discussed by the Twitter community. Trending topics are determined by Twitter's algorithms that focus on new posts, breaking news, and hashtag volume. This article takes a look at how these algorithms work,...
Have you seen the new Twitter profile options? Twitter CEO Dick Costolo was on the Today Show last week to announce the changes, and surprisingly few people have jumped on the opportunity to date. The new profile has a header similar to the Facebook cover...
Twitter has announced new changes to the way users search their database. These changes could drastically affect the way brands draft their tweets. Overview of the New Twitter Search Last Thursday, Twitter Personalization and Recommender Systems Chief Pankaj Gupta announced via Tweet (#gofigure) that Twitter search was...
The Social Sphere is a buzz (pun somewhat intended) about the imminent release of Twitter Analytics. We've only been waiting over two years for Twitter Analytics so it better be up to snuff. The best thing about Twitter Analytics will be data straight from the...
Part of what we do at Ignite is engage with target audiences on behalf of brands, primarily through blog outreach. So when I heard that TwitterMoms has set out to create the first "social seal of approval" by engaging with moms - I got...
Recently, using social media for charities and non-profits has been the conversation topic du jor, due in no small part to the massively successful text donation campaign for Haiti implemented by The Red Cross. Social media for non-profits and causes has been steadily evolving in...