With the holiday season upon us, savvy marketers know that now is the crucial time to have influencer marketing campaigns doing their heavy lifting. However, many brands make the mistake of waiting until the last minute, only to find that the best influencers have already booked up their calendars.

Our sister agency, Carusele, recently outlined why August is the ideal time to secure influencers for your holiday promotions, and provided a step-by-step guide to help you build your dream team of holiday content creators:

Brands Have Clear Vision

By August, most companies have solidified their holiday marketing strategies, allowing you to present a cohesive vision to potential influencer partners.

Prime Influencer Availability

The top influencers book up quickly during the holidays – reaching out sooner ensures you get first pick of the best talent.

Time for Strategic Planning

Starting earlier gives you ample time to negotiate contracts, develop content guidelines, and coordinate logistics.

Early Bird Advantages

Being proactive can lead to better rates and more flexibility in your campaign structure.

Key Steps to Secure Holiday Influencers:

• • • Define your campaign goals
    • Identify your target audience
    • Research and shortlist influencers
    • Craft compelling outreach
    • Negotiate terms and deliverables
    • Develop a content calendar
    • Create detailed creative briefs

By heeding the advice in their full post and planning your holiday influencer campaigns in August, you’ll be poised to get ahead of the competition and deliver a successful, strategic seasonal marketing push for 2025. If you waited until it’s too late this year, make a note in your 2025 planner to get things rolling next August.

Read Carusele’s full blog post to learn more about maximizing your holiday influencer marketing effort