This article originally appeared on Forbes.com, on December 28, 2018 By most accounts, influencer marketing is now a multibillion-dollar industry. It's an impressive feat until you consider that the social networks will rake in $26.95 billion in ad sales in the U.S. only this year, according to eMarketer. If influencer...
You’re looking for help with an influencer marketing campaign, so you’ve decided to outsource the program to a company that does it all the time. This can be a very smart move. Of course, doing your due diligence, you got more than one proposal. They...
You’ve been selected to represent your brand at an upcoming marketing conference and aren’t sure where to start? The good news is that preparing in advance isn’t too difficult and the steps are the same regardless of whether or not you’re a speaker, a panelist...
Less than a year after Ignite Social Media was named Social Media Agency of the Year worldwide, our sister company, Carusele, received top honors at the 2017 Shorty Awards, where they were honored as Small Agency of the Year. The award was given after the influencer-generated...
Can the world handle two Facebook news feeds? We may find out, plus automated Canvas ads and Instagram stories expand opportunities for advertisers, in this week’s Social You Should Know.Instagram Offers Stories Ads Globally and FB Automates Canvas Instagram has made Stories ads officially available...
Now that they have 150 million daily users looking at Instagram Stories, the social platform is going to start selling ads between different people’s stories. That, and much more, in this week’s Social You Should Know.Instagram Ties Snapchat in Daily Users? Offers Ads Instagram is reporting...
Remember when Facebook pages were a thing and we all built tabs? Well, we’re not quite going back to that, but Facebook has improved the experience for companies for the first time in years. All that and more, in this week’s Social You Should Know.Facebook...
Finally, Instagram will allow links and @mentions in their stories, while Twitter makes another move to make the platform friendlier, in this week’s Social You Should Know.Instagram Adds Links, Boomerangs and Tagging to Stories Instagram has become an increasingly vibrant community over the last two years,...
It seems that Twitter is guilty of letting their 6-second video platform wither on the Vine (sorry…). Meanwhile Instagram is making it easier to sell on the platform and Snapchat analytics arrive, but they’re not cheap, all in this week’s Social You Should Know. Instagram Lets...
In a Nixonian twist, Geofeedia (which began as a way to gather social posts by location) was being marketed to police departments as a way to monitor activists and protests. Find out how Facebook and Twitter responded to the news, in this week’s Social You...