Agency life is stressful during good times and bad. When things are good, growth can happen faster than hiring and onboarding can keep up. When things are bad, people know that their jobs might be at risk. It’s rare for an agency to be in...

Our most popular webinar of the last 12 months was by far “What Marketers Need to Know About TikTok,” and for good reason. New research shows that TikTok has leaped to third place among teens’ favorite social media apps, passing both Facebook and Twitter. Other evidence is also...

I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed. Brands are still typically in search of digital marketing ROI. Many brands want to know that if they invest, for example, $20,000 in a marketing program, they...

For additional information on the current state of social media marketing during COVID-19, please reference the previous posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16th)Organic vs Paid Social Media Marketing Before and After the Virus (March 23rd)Top Questions Brands Have About Their...

Please see prior posts that relate to the topic of COVID-19 and Social Media Marketing: Changing Consumer Behavior and How to Adjust Your Strategy (March 16th)Organic vs Paid Social Media Marketing Before and After the Virus (March 23rd)Top Questions Brands Have About Their Social Media Strategy...

Please see prior posts: Social Media Marketing in the Midst of COVID-19 (Mar 16); andSocial Media Marketing During COVID-19: March 23 Update One week further along into our new normal and COVID-19 cases and deaths continue to climb in the United States. Federal distancing guidelines were extended until at...

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. After what felt like the longest week in history, I’ve decided to update the post with the latest thinking as things...

I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. It's a tricky thing as the situation is very dynamic and social media is only becoming more important as people...

Back in April, Instagram began a test in which they hid the number of likes each post gets from public view. While the original poster can still see the count, other users cannot. The stated goal is to reduce, particularly among young people, the negative pressure caused by competing...