There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. While there's truth to this, the narrative is not entirely...
Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. You'll even learn who "Shill Anything...
One of the most common questions we get from clients is how to create branded TikTok videos. Everyone knows that TikTok is booming — the app has over three billion downloads worldwide, 150 million monthly active users in the US alone, and the average person uses...
Have you spent hours building great TikTok or Reels content, only to have key parts hidden under words or icons? The key is making sure that all the important content you create is within the safe zone, which varies for each social network. Safe zones are...
No company feels like they have enough resources for what social media requires. Whether you have a large team at a large corporation or a small team at a start-up, you’ll probably find insufficient resources allocated for social media management. The reality is that a robust...
To grow your audience on social media, your content needs to be original, eye-catching, and engaging. That might sound hard to do, but don't worry. We are sharing our top picks for most inspiring and engaging social media posts over the past month. Our video will help...
Influencer marketing can be a game-changer for garnering brand recognition and converting sales, but sometimes, influencers may behave badly or unexpectedly. In recent weeks, there have been some high-profile legal situations involving influencers. For example, a Twitch creator hosted a public event with product giveaways that...
Influencer marketing can drive sales for retail brands, but accurately tracking sales lift can be tricky. In a new blog post on Carusele, our digital marketing experts explain four methods for measuring influencer marketing ROI when it comes to in-store and online sales. The post...
Ignite Social Media has been a social media agency for 16 years (the first in the United States, in fact). Therefore, you'd probably expect us to have a bias that every brand should hire a social media agency.However, we've learned hard lessons over the years...
If there's anything that can be said about social media, it's that it's constantly changing. Platforms evolve, trends shift, and character counts increase. It can be a struggle to incorporate fresh ideas and figure out how to innovate. That's why we're here to help spark social...
[caption id="attachment_57304" align="alignright" width="300"] Generated by Dall-e AI[/caption] Generative AI is defined as artificial intelligence that is used to create something. Generative AI has recently rocked the marketing industry, with our own SocialCraft.ai tool, to blog posts from Jasper.ai to photos from Midjourney, to now ChatGPT...
August 1, 2023: Ignite Social Media today released a groundbreaking study revealing insights into the behavior and performance of 50 leading brand accounts on Threads, Instagram's latest social network. Launched only three weeks ago, Threads has been a topic of intrigue in the social media...