Please see prior posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16th)Organic vs Paid Social Media Marketing Before and After the Virus (March 23rd)Top Questions Brands Have About Their Social Media Strategy During COVID-19 (March 30th) We’re beginning to see things settle down into...
Please see prior posts: Social Media Marketing in the Midst of COVID-19 (Mar 16); andSocial Media Marketing During COVID-19: March 23 Update One week further along into our new normal and COVID-19 cases and deaths continue to climb in the United States. Federal distancing guidelines were extended until at...
One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. After what felt like the longest week in history, I’ve decided to update the post with the latest thinking as things...
I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. It's a tricky thing as the situation is very dynamic and social media is only becoming more important as people...
This article originally appeared on Forbes.com, on December 28, 2018 By most accounts, influencer marketing is now a multibillion-dollar industry. It's an impressive feat until you consider that the social networks will rake in $26.95 billion in ad sales in the U.S. only this year, according to eMarketer. If influencer...
You’re looking for help with an influencer marketing campaign, so you’ve decided to outsource the program to a company that does it all the time. This can be a very smart move. Of course, doing your due diligence, you got more than one proposal. They...
You’ve been selected to represent your brand at an upcoming marketing conference and aren’t sure where to start? The good news is that preparing in advance isn’t too difficult and the steps are the same regardless of whether or not you’re a speaker, a panelist...
Less than a year after Ignite Social Media was named Social Media Agency of the Year worldwide, our sister company, Carusele, received top honors at the 2017 Shorty Awards, where they were honored as Small Agency of the Year. The award was given after the influencer-generated...
Can the world handle two Facebook news feeds? We may find out, plus automated Canvas ads and Instagram stories expand opportunities for advertisers, in this week’s Social You Should Know. Instagram Offers Stories Ads Globally and FB Automates Canvas Instagram has made Stories ads officially available...
