Last Updated: June 2026 | Reading Time: 20 minutes TL;DR — Key Takeaways B2B and B2C social media are not different flavors of the same strategy. They are different strategies. B2B optimizes for pipeline over 6–18 month sales cycles across buying committees. B2C...
Research Report · June 20268 min readWe analyzed 12 home cleaning brands across Instagram, TikTok, and influencer marketing from April 2025 through March 2026. The data reveals a category being redefined not by budget size but by content strategy, with two brands winning across every...
Research Report · March 20268 min readWe analyzed 12 brands across Instagram, TikTok, and influencer marketing from February 2025 through January 2026. The data reveals a widening gap between follower counts and real engagement — and points to the strategies that are actually moving product.If...
Let me ask you something that might be uncomfortable: how much of the content your brand is creating right now is essentially disappearing? You invest in the shoot. The prop styling. The copywriting. The approvals. And then you post it to your Instagram page, where...
Research Report · February 2026 We analyzed 13 brands across Instagram, TikTok, and influencer marketing throughout 2025. The findings are a wake-up call for any legacy CPG snack brand still playing it safe. 8 min read If you manage social media for a snack food brand, here's a...
As 2025 draws to a close, the social media landscape has undergone transformative shifts that are reshaping how brands connect with audiences. From the continued dominance of short-form video to the revolutionary integration of AI tools and the explosive growth of social commerce, this year...
Let me start with what might sound like professional blasphemy: There are no social media experts.I know how that sounds coming from someone who's spent nearly two decades building and running a social media agency. But hear me out—because this realization has fundamentally shaped how...
Let's address the elephant in the room: when you partner with a social media marketing agency, you're not our only client. And frankly, that's exactly why you should want to work with an agency like ours.While brands may fantasize about having a dedicated social media...
Updated: August 2025The landscape of social media engagement metrics has dramatically shifted in 2024-2025. While the industry previously counted video views as standard engagements, major platforms have moved away from this practice, fundamentally changing how brands should measure success.What Are Video Engagement Metrics?Video engagement metrics...
As always, being a social media marketer requires one to be Always Learning. It’s one of our core values. To help, we recently completed the 2025 version of our Ignite Social Media Trends Survey, and we can now compare it to 2024. While the number...
For the second year in a row, we're excited to gather industry insights for social media marketers. Introducing the 2nd Annual Ignite Social Media Trends Survey. Last year, we uncovered a lot about how social media marketers work, what tools we use and more. This survey...
Knowing how to strategically allocate an influencer marketing budget can make the difference between a good campaign and a standout one. One of the most common questions we hear from clients is, “How many influencers do I need for my campaign?” As a leading social...