In the digital marketing landscape, social media influencers and content creators play distinct roles. While often used interchangeably, these terms represent different approaches to online presence and audience engagement.Our sister agency, Carusele, did a deep dive on this topic on their blog the other day,...
If your question is, "Do video views count as engagements in social media marketing?" the answer is simple and clear. YES. The industry standard is to count video views as engagements.Now, if your question is, "Should video views count as engagements in social media marketing?"...
We're excited to gather industry insights for social media marketers. Introducing the Ignite Social Media Trends Survey. This survey is quick and anonymous and the results will be shared publicly and directly with you, if you'd like. https://www.youtube.com/watch?v=XHOmBV4js_E...
In the ever-evolving world of retail marketing, it's often the unexpected brands that deliver the most inspiring and effective influencer campaigns.Big Lots, the discount home goods retailer, is one such brand that has defied expectations and found tremendous success in leveraging influencer partnerships to drive...
With over 5.4 million followers across major social platforms, Duke Men's Basketball has the largest following of any college sports team - even bigger than Duke University itself. Their social media presence is truly in a league of its own.So how have they built such...
You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. In short, deinfluencing refers to a bit of backlash against non-stop sponsored recommendations from some influencers. Why the fatigue from followers? And...
We've been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we've been at this a really long time.But we know we're not the only ones. Are you a...
Influencer marketing has exploded across industries in recent years as brands partner with popular social media creators to promote products. Now we’re seeing this trend increasingly make its way into US politics. Presidential campaigns have leveraged influencers for organic outreach and credibility with key voter...
In the fast-paced world of social media marketing, it's essential to stay up to date with the latest trends and terminology. As marketing professionals, you'll want to be in the know about the buzzwords that are shaping the landscape in 2024. So, without further ado,...
If you've been following the social media landscape, you might remember Threads, the app from Meta designed to take on Twitter. Well, it seems like Threads has been making a comeback, and here's why you should pay attention. A Threads Revival? Back in August, we conducted a...
TikTok has exploded in popularity over the last few years, especially among Gen Z users. But can brands drive significant website traffic and conversions from the TikTok platform?In this video from Ignite Social Media, analytics director Ryan Sweeney and SVP Misi McClelland discuss the opportunities...
Creating standout social media content can be a challenge, but looking at what other brands are doing well can provide some valuable inspiration. In their most recent video, social media experts Taylor and Sara from Ignite Social Media shared five examples of branded social content...