Instagram is not new in terms of social media. The platform has been around since 2010, meaning that it is a stalwart in the social media space. Even so, it seems that many users and marketers aren't quite certain who specifically is using Instagram regularly. Most...
Ignite Social Media is a beta partner for a new Social Analytics tool called ViralMoment that takes a snapshot of the trends of the day that are hitting TikTok. Presently, ViralMoment is available in an application format and monitors extensive data from TikTok. Viral Moment works...
[caption id="attachment_56769" align="alignright" width="745"] Photo by Giammarco on Unsplash[/caption] It's so easy to grab music, sounds or images on social media and reuse them. TikTok even encourages it. So is it ok for brands to do the same things individuals can do? The short answer is...
Over the course of his long career, Mike Krzyzewski has passed along his wisdom to hundreds of college and Olympic basketball stars. I am not one of them. But despite my lack of basketball acumen, I’ve had the good fortune to spend time with Coach many...
A lot has happened this past year. 2021 showed us both the rise and fall of Clubhouse, accompanied by some major hype around social audio that most people have already forgotten about. Facebook has been the focus of too many headlines to count, from the...
In testimony to the US Senate in August, Facebook whistleblower Frances Haugen proposed a regulatory reform that would make Facebook (and perhaps all social networks) responsible for any content they amplified using an algorithm. While this may seem a reasonable and nuanced approach, the impact...
No matter how buttoned-up a brand is, a social media crisis is likely to occur at some point in time. And if the past year has taught us anything, it's that things can change...
The Fallout from "The Facebook Files" Has Begun. What Does This Mean for Brands? The recent announcement that Instagram has stopped the development of Instagram Kids (as we recommended back in March) was not some isolated incident brought about by spontaneous internal soul searching. Rather it...
If you’re an OG in the social media marketing business, there’s little chance that you don't remember the Social Technographics Ladder created by Jeremiah Owyang, Josh Bernoff, and Charlene Li when they worked at Forrester Research. The year was 2007 and Ignite Social Media was opening as the first social media agency...
Social media marketing is unlike any other. It's the only form of marketing where the target audience is able, and even encouraged, to talk back to the brand. When you hire a dedicated social media marketing agency, they'll be able to guide you toward the...
This post was originally published by Forbes on May 5, 2021 It’s hard to scroll through social feeds or the news today without being hit with more information on Clubhouse, the hot new app (now also available on Android devices as of this month) that features...
This post was originally published by Forbes on March 15, 2021 It's been a rough year for pretty much everyone. And social media has become a less friendly place along the way. That's why it's important to check in on your team that is working hard...