Twitter to Get Algorithmic Facebook takes heat constantly for the way they choose to display content to a select number of users. Twitter, on the other hand, has always streamed by unfiltered, with every tweet from every one of your followers showing up in your news...

Twitter Launching “Everyday Moments” Data Visualization Tool While initially available only to UK marketers, Twitter will eventually allow anyone to use their new “Everyday Moments” tool. The tool maps the country and lets marketers dig in to see the prevalence of certain words (such as happy,...

Real-Time Marketing Scorn? When Luis Suarez bit his opponent in a World Cup game, brand after brand quickly launched their responses. When Wheat Thins launched a selfie promotion featuring Kelly Osbourne, Fast Company covered it with palpable scorn. When the national financial aid organization tried to...

Content is King, but That’s Not Enough Marketers are very focused on their next Facebook update, or tweet, or Instagram. And they should be. But that’s not the entirety of social media marketing. In this article, I’ve outlined that the “Royal Flush” of social media marketing...

I'm a bit concerned that many brand social media marketers have come to equate their social media strategy with the content they put on their branded channels, such as their Facebook Page, Twitter account or Instagram account. There's nothing wrong with that content, but social media...

2014 Internet trends will get you thinking, plus a major opportunity for (some) brands on Pinterest, in this week’s Social You Should Know Only 27% of Pinterest Users Follow Any Brands New research from our friends at Ahalogy found that just 27% of active Pinterest users report...