Way back in 2007,shortly after Ignite Social Media launched, our friends at Forrester Research were busy creating a new acronym for the best way to develop a social media marketing strategy. Josh Bernoff and Charlene Li, as part of their excellent book Groundswell, introduced POST...

Twitter plunked down $10m to broadcast Thursday Night Football games to the world, while Facebook doubled down on Facebook Live in the continuing battle between those two networks. Facebook Enhances Live with Major New Features Today, Facebook introduced the ability to go ‘Live’ with certain groups, more...

[caption id="attachment_36408" align="aligncenter" width="1024"] Marc Sternberg of Brand Innovators introduces Mark Cuban at a recent BI event.[/caption] If you don't know about Brand Innovators, you probably don't work in marketing for a good sized brand. At first blush, the organization seems similar to many in the...

Facebook is now allowing Canvas ads, which are sort of like Instant Articles for ads. Instagram has already passed Twitter for the number of active advertisers and Google may be helping businesses with their “permanently closed” problem, in this week’s Social You Should Know. Facebook Canvas...

You know that content marketing is the way to go for your brand. And you know that thought leadership content (actual thought leadership content) has the best chance of getting traction in this modern world. But your boss just won't sit and crank out a...