As of 12/1, Brand Pages Suffer Organic Reach Declines As High as 88% Facebook told us last year that we could expect about 16% of our fans, on average, to see a given post of ours organically. That’s been slipping in recent months as Facebook is...
Facebook’s December News Feed algorithm change is so far punishing brand pages, regardless of how interested fans are in that page’s content, according to a new analysis by our social media agency. Ignite analysts reviewed 689 posts across 21 brand pages (all of significant size,...
Tumblr Working on Ads with Mixed Results Brands love Tumblr for the rich community, and Yahoo is looking to up its monetization strategy to earn back its purchase price. Tumblr announced this week that brands can now buy their way into the “What’s Trending” section of...
Pinterest Posts Have a Long Half-Life New research from Piqora shows that half of all product orders from a Pinterest pin come at least 2.5 months after that product was first pinned. This is a dramatically longer half-life than the 30 minutes a brand Facebook post...
Twitter Custom Timelines As I point out in this TechNewsWorld article, Twitter Chats have been used for years, but they’re a bit of a mess as nobody can easily follow along with them. Now Twitter allows multiple custom timelines, which helps with Twitter Chats, journalism and...
Pressure on Facebook from Marketers Rises Some people were surprised that I challenged Facebook ad investments in my new book Earn It. Don't Buy it. and had some critical things to say about how the site is treating marketers. But I’m not the only one. The...
Facebook denied it as recently as last month, but they now admit what was obvious to anyone with teenagers: daily use of that network is down among teens. Facebook’s Teen Problem Is Just the Beginning The subtitle of my book (which officially launches on 11/8) is “The...
Twitter isn’t sitting still as it gets ready for the public offering. Much of this week’s social news was dominated by that network, so let’s jump in. The Meaning of DM is Changing Quickly Two pieces of news this week involving Twitter and its direct messages. One...
I’m pleased to announce that my second book "Earn It. Don’t Buy It. The CMO’s Guide To Social Media Marketing in a Post Facebook World" is now available for Kindle and pre-order for those of you who still enjoy a good paperback. More to come...
A very busy week in social media, both on the paid front and on the organic front. New Social Ad Opportunities for Brands Pinterest’s first ads went live this week, at least for some users of the popular “pin board” site. Given that Pinterest is built largely...