After a long winter, Spring may finally be in the air. Skype seems to be blooming, despite some news about security threats. Apparently, the partnership with The You Generation, sponsored by Simon Cowell, helped with growth. Skype encouraged followers on Facebook to practice for their entry for...

Bloggers debate "biting the hand that feeds them," while Google goes GIF and Facebook lets you reply in this week's Social You Should Know. "Don't Bite the Brand That Feeds You" KFC got embroiled in a bit of a social media firestorm this week when they invited...

Over the years at Ignite Social Media, more than a few of our clients have asked how to work with influencers to market their brand. Influencer marketing can be complex – it certainly isn't as easy as sending an email to your house list. Like...

The ROI of social media marketing and new rules from Facebook and the FTC in this week's Social You Should Know. Social Media Doesn't Impact Sales; Wait, It Does Impact Sales On Monday, a senior marketing manager at Coke made a splash when he said that online...

Facebook is making changes to fight the boredom that's setting in a bit, Twitter ads work (according to Twitter at least), and a neat Pinterest trick, all in this week's Social You Should Know. Facebook Admits Teens Getting Bored, Redesigns Feed I've mentioned several times in this...

For the last five years at Ignite Social Media, we've been thinking, and writing, about social media marketing and the impact of it for a brand. Throughout that time period, people have been asking, "What's the ROI of social media marketing?" The question implies that...