Twitter and Foursquare are further monetizing their platforms with new ad targeting abilities, and Facebook’s hunger for ad dollars may be a big problem in this week's Social You Should Know. Twitter Now Targeting Ads Based on Tweet Content This week, Twitter introduced the ability for advertisers...

CMOs are increasing social media marketing budgets, Facebook requires new best practices and a couple social networks offer new functionality in this week's Social You Should Know. CMOs: 21.6% of Budget Will Go To Social in 5 years Duke University's Fuqua School of Business released its twice...

Professor Christine Moorman at Duke University's Fuqua School of Business has conducted the CMO Survey twice a year since 2008. The survey provides useful insight into several key marketing topics — including social media — from the perspective of the Fortune 1000 CMOs. I've been following...

After a long winter, Spring may finally be in the air. Skype seems to be blooming, despite some news about security threats. Apparently, the partnership with The You Generation, sponsored by Simon Cowell, helped with growth. Skype encouraged followers on Facebook to practice for their entry for...

Bloggers debate "biting the hand that feeds them," while Google goes GIF and Facebook lets you reply in this week's Social You Should Know. "Don't Bite the Brand That Feeds You" KFC got embroiled in a bit of a social media firestorm this week when they invited...

Over the years at Ignite Social Media, more than a few of our clients have asked how to work with influencers to market their brand. Influencer marketing can be complex – it certainly isn't as easy as sending an email to your house list. Like...

The ROI of social media marketing and new rules from Facebook and the FTC in this week's Social You Should Know. Social Media Doesn't Impact Sales; Wait, It Does Impact Sales On Monday, a senior marketing manager at Coke made a splash when he said that online...