Jim Tobin, Author at Ignite Social Media

Lessons Learned in the Past Five Years of Social Media Marketing

This summer has certainly been a time of celebration for us here at Ignite Social Media as we hit our fifth anniversary as a company. We've used this landmark as an opportunity to reflect on how far the agency has come and how much each...

20 August, 2012

Facebook Pushing News Feed Ads; Mountain Dew Gets Hijacked; Panera Post Goes Viral

For my Saturday morning weekly recap, here are three “share worthy” items I came across this week. Headlines are clickable. Facebook Getting More Aggressive with Newsfeed Ads Facebook needs more income to pull up their terrible stock price right now. As mobile grows, getting ads into the...

18 August, 2012

Week in Review: Twitter Cards, Facebook Targeting, Google buys Wildfire and more…

I try to keep this to 3 things each week, but there's so much happening this week that I can't. But I'll keep it short and each "headline" is a link for more information. (Don't miss the SxSW warning at the end.) Twitter May Introduce "Cards," Making...

04 August, 2012

INFOGRAPHIC: Social Networks Winners and Losers 2012 – Based on Search Volume

Since 2008, Ignite Social Media has been producing a detailed report on 59 social networks, showing the demographics of their users, the geographies in which they are popular and how often they are searched for, which is one indicator of popularity. As our report enters...

02 August, 2012

Top 50 Branded Facebook Fan Pages – July 2012 – Samsung Mobile Continues to Surge

Last month, Samsung Mobile broke into the Top 50 Branded Facebook Fan Pages for the first time, climbing 7 spots to reach #48. They made the same leap this month, growing 14% and climbing another 7 spots to #41, growth almost as fast as their...

30 July, 2012

Foursquare Adds Paid Ads; Will Instagram Move to the Web; Tricks You Can Do on Facebook

I hope you had a great week. As you sip your coffee and peruse the web on this fine Saturday, let’s recap with three cool social media things I found this week that I thought were worth sharing: Foursquare Now Has Paid Ads If you have physical...

28 July, 2012

Pinterest Blocks Marketing URLs; Twitter GeoTargets Promoted Tweets; Facebook Tests Pinterest Look

Busy week in terms of changes to some of your favorite social media platforms, so I thought I'd fill you in on them as you kick off your Saturday. Here goes: Promoted Tweets Can Now Be Targeted Twitter's promoted tweets product has been helpful to brands,...

21 July, 2012

Barclay's Social Fail Caused by Bad Timing; Facebook Still the Leader; Change Your Facebook URL

It's the weekend. Here are three social media marketing items I found interesting this past week. Timing Wrecks Barclay’s Social Media Campaign The British bank Barclay’s had a seemingly innocent campaign they wanted to run on social media. They would track the spending of the fictitious “Dan,”...

14 July, 2012

Why Interactive Agencies Still Don’t Understand the Social Media Agency Model

If you believe most folks in Monday's Adweek article, "Why Agencies are Going Anti-Social," I must be crazy. My competitors at Deep Focus and Dachis Group both disavow the term "social media agency," saying it's too limiting. While they run away from the term, I...

11 July, 2012

Top 50 Branded Facebook Fan Pages – June 2012 – Target Hits It, Samsung Mobile Makes the List

Samsung Mobile joined the Top 50 Facebook fan pages list for the first time in June and Target shot up 11% to move up the list two spots. Other than Mozilla Firefox at 8% and Hello Kitty at 6%, the rest of the Top 50 grew...

03 July, 2012

Calculate Social Media ROI with Ignite Social Media's Purchase Equivalency Calculator

As a social media agency, we've been thinking about social media ROI for five years. It's a complex question, made more complex by the fact that many companies cannot draw a direct line between a marketing action and a purchase. This is not unique to...

28 June, 2012

Facebook Goes Local; Twitter Goes Long; Smart Cars Go Funny

Social media marketers: Did you catch these three stories last week? Here's a recap in case you missed any: Facebook Testing Location-Based Ads After some new research came out showing that Facebook marketing leads to sales, and that their new news feed based (mobile) ads are highly effective, Facebook...

23 June, 2012

Top 50 Branded Facebook Fan Pages – July 2012 – Samsung Mobile Continues to Surge

Top 50 Branded Facebook Fan Pages – June 2012 – Target Hits It, Samsung Mobile Makes the List

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