At Ignite Social Media, we don't work with politicians. But we do regularly work with large brands, filtering through thousands of mentions to figure out the important parts of the online conversation. That's why ten members of our team (five in North Carolina and five in...

As Facebook reached 1 billion active users and our team analyzed 7.6 million mentions of the #debates on Twitter, I’m going to make this week’s update entirely about social media and ROI, because we have a lot to share on it. No Way to Measure Social...

When you work in social media marketing for some of the world's largest brands, you spend a lot of time analyzing various programs. Over the years, we've seen an awful lot of success with social media marketing across a wide array of applications. That's why...