Top 50 Branded Facebook Pages

Top 50 Branded Facebook Fan Pages, April 2013 – Dove Takes Flight

We’re starting to see more normal numbers in terms of Facebook growth in April 2013. However, a few brands outside of the Top 50 brand pages had impressive leaps.

Fast Moving Facebook Brand Pages

JC Penney moved away from their everyday low price strategy and returned to deals and their page saw 208% growth this past month. Penney ran two Facebook offers this month. About 11,000 opted to take the second coupon.

At the same time, Visa grew 21%, garnering over 10,000 likes on NFL draft posts, although it was still not enough to crack the Top 50. It looks like the Top 50 pages might have to fight harder for their spots.

These changes in the pages outside of the Top 50 show the importance of engaging content. For example, Zoozoo saw 14% growth and gained about 1.4 million users this month. This growth could be attributed to their change in content, now featuring a large variety of meme-like photos. Or it could be due to their partnership with Samsung Galaxy S4.

Fastest Growing Branded Facebook Pages

The fastest growing pages are:

  • Samsung Mobile, #32 grew 9%.
  • Dove, #44 grew 6%. Their popular video Dove True Beauty Sketches likely helped.
  • Blackberry, #13 grew 5%. The release of the Z10 and Q10 phones probably had something to do with their growth.
  • Nike Football, #28 grew 5%.

Biggest Losers

The pages that fell the most in the Top 50 this month include:

  • Down 4 spots: Ferrero Rocher. The candy company also dropped 3 spots last month.
  • Down 2 spots each: Windows Live Messenger (now officially in migration to Skype), Burberry, History, and Tato Docomo.

Top 50 Branded Fan Pages, April 2013

Current Rank (04/29/2013) Rank by Fan Count (03/28/2013) Change in Rank  Fans As of 03/28/2013  Fans As of 04/29/2013 % increase
1 Facebook 1 0 89,825,369 91,399,236 2%
2 YouTube 2 0 72,433,027 74,028,212 2%
3 Coca-Cola 3 0 62,209,502 64,157,798 3%
4 MTV 4 0 43,564,026 44,796,971 3%
5 Disney 5 0 43,208,490 43,951,366 2%
6 Red Bull 6 0 37,087,925 37,615,203 1%
7 Converse 7 0 35,867,594 36,376,963 1%
8 Starbucks 8 0 34,120,835 34,409,187 1%
9 Oreo 9 0 32,631,782 33,201,004 2%
10 Playstation 10 0 31,515,214 32,216,838 2%
11 Walmart 11 0 27,908,614 28,759,369 3%
12 McDonalds 12 0 27,783,570 28,419,995 2%
13 Blackberry 14 1 25,559,863 26,911,560 5%
14 iTunes 13 -1 25,727,617 26,251,723 2%
15 Skype 16 1 24,986,787 25,478,656 2%
16 Skittles 15 -1 24,988,378 25,241,177 1%
17 Pringles 17 0 23,161,807 23,561,615 2%
18 Monster Energy 19 1 22,594,742 22,916,409 1%
19 Samsung Mobile USA 18 -1 22,713,919 22,688,021 0%
20 Victoria’s Secret 20 0 21,934,318 22,216,072 1%
21 Subway 22 1 21,344,313 22,010,453 3%
22 Target 21 -1 21,763,679 21,847,354 0%
23 Xbox 23 0 21,098,990 21,469,121 2%
24 adidas Originals 24 0 19,539,503 20,177,438 3%
Current Rank (04/29/2013) Rank by Fan Count (03/28/2013) Change in Rank  Fans As of 03/28/2013  Fans As of 04/29/2013 % increase
25 Intel 25 0 18,243,285 18,915,833 4%
26 Zara 26 0 18,053,190 18,317,608 1%
27 Cartoon Network 29 2 17,584,658 18,280,137 4%
28 Nike Football 31 3 17,273,820 18,161,229 5%
29 amazon 28 -1 17,597,434 18,115,658 3%
30 Levi’s 30 0 17,319,032 17,903,711 3%
31 Ferrero Rocher 27 -4 17,647,895 17,827,696 1%
32 Samsung Mobile 35 3 16,196,031 17,575,050 9%
33 Nutella 32 -1 17,243,903 17,344,237 1%
34 Disneyland 34 0 16,205,294 16,555,627 2%
35 Windows Live Messenger 33 -2 16,458,167 16,510,851 0%
36 Kit Kat 36 0 15,116,614 15,367,833 2%
37 Google Chrome 37 0 14,978,046 15,215,641 2%
38 Dr. Pepper 39 1 14,837,899 15,193,018 2%
39 Mozilla Firefox 41 2 14,725,498 15,146,427 3%
40 Burberry 38 -2 14,943,555 15,113,897 1%
41 Discovery Channel 40 -1 14,770,724 15,049,241 2%
42 H&M 43 1 14,139,423 14,562,895 3%
43 National Geographic 42 -1 14,197,979 14,449,614 2%
44 Dove 46 2 13,404,392 14,233,781 6%
45 Nickelodeon 45 0 13,484,453 14,205,438 5%
46 History 44 -2 13,671,867 13,918,573 2%
47 Louis Vuitton 47 0 13,103,269 13,483,418 3%
48 Adidas 52 4 12,702,695 13,360,274 5%
49 BMW 49 0 13,063,129 13,342,568 2%
50 Tato Docomo 48 -2 13,087,051 13,249,974 1%

Methodology

As always, you can read the methodology on our main page for this series.

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