Jun 10 Facebook Ad Controversy; Snapchat and Google+ Grow – Social You Should Know
The social media space never sits still: two particularly shocking growth stats to share this week, while Facebook is under fire from certain advertisers. Let’s get to it.
Teens Make Snapchat Photo Sharing Behemoth
Snapchat launched in 2011 and has become wildly popular with teens (including mine) for their posts that “disappear” within 10 seconds of the recipient opening them. By the end of 2012, users were sharing 50 million photos a day. By April 2013, that number tripled to 150 million photos a day. That’s a significant amount, given that Facebook sees around 350 million photos a day. Though a few brands are experimenting with Snapchat marketing, mostly retailers with young audiences, many brands will find this challenging to add to their social strategy.
Is Google+ Now the 2nd Largest US Social Network?
As has become the norm with G+ data, it depends on who you ask. But new research from Burst Media suggests that 26.1% of women and 24.5% of men have a Google+ account. This beats out Pinterest, Twitter, LinkedIn and Instagram, according to the survey. This number, however, is remarkably different from new research from Pew Internet. While Pew’s report focused on the admittedly different audience of teens only, it says only 3% of teens use Google+, versus 94% Facebook, 26% Twitter, 11% Instagram and even MySpace at 7%. It’s tough to nail down the truth, but it does feel like G+ is gaining traction.
Brands Pull Facebook Ads After Pressure Over Hate Speech
Certain brands, the largest of which is Nissan, pulled ads from Facebook after an advocacy group put pressure on the advertisers. The issue is around Facebook Pages that include graphic language and appear negative to women. Advertisers generally target certain demographic groups on Facebook, and their ads follow the user, not the Facebook Page. As a result, brand ads can appear on unsavory Pages when the target demographic visits them. Facebook has promised to crack down on the problem.