Best Social Media Marketing of 2014 While we were tremendously honored that Digiday looked back and noted that our client FIAT USA was the #1 brand on social media in 2014 (based on 11 different metrics over a dozen social networks), other brands also did well. Their list...

How Community Management Has Changed While all sorts of chat rooms existed in the early 1990s, the role of a professional community manager really began around 2005 with the advent of the Forum Moderator. Over the years, the role has evolved from Friend to Brand Influencer,...

Facebook Bundling 101 Facebook is trying to consolidate brand/publisher posting by collapsing multiple posts into one in an effort that’s currently packaged as a test. Ignite Strategy Director, Kailee VanDamia, explains it all and shares four tips for dealing with the change in this interesting post. Major Twitter...

Study: Organic Reach on Facebook Not Dead As we were among the first in the world to document last December, Facebook’s algorithm changes have severely damaged brand’s organic reach. But a new study from Socialbakers found that brands can still organically reach about 25% of their...

Should Facebook Rooms Become Brands’ Shiny New Toys? Way back in the day, Internet chat rooms were topic based. In social media, profiles are generally aligned with the person, not the topic. Facebook just launched Rooms, a mobile-first system to allow people to gather to discuss...

In my 2013 book, "Earn It. Don't Buy It: The CMO's Guide to Social Media Marketing in a Post Facebook World," I argued that Facebook had a significant teen problem. We said it again and again. Soon groups I respect like Forrester and Edison Research were...

Twitter to Get Algorithmic Facebook takes heat constantly for the way they choose to display content to a select number of users. Twitter, on the other hand, has always streamed by unfiltered, with every tweet from every one of your followers showing up in your news...