Facebook is adding a shopping channel to the social network, Google has new results for custom audience matching for ads and Snapchat’s shuttering its own content channel, in this week’s Social You Should Know. Facebook Adding a Shopping Section Buy buttons are all the rage, but Facebook...

Major companies procurement teams typically require a Request for Proposal be sent before hiring a new marketing agency. At times, these are formalities in which agency marketing teams already know their short list of agencies and are "checking the box" by issuing the RFP. At...

[br][br] Social Fresh 2015 finished last week in Tampa and I've had a few days to reflect on what I learned during my three days there. It's hard to explain what makes Social Fresh unique and special, but Savannah Peterson did an excellent job recapping that...

TV Viewing Minutes Hang On, But Digital Mobile Skyrockets Some new information out this week shows interesting trends in terms of daily time spent on various media platforms. As you can see from the chart below, the number of minutes we spend consuming media continues to...

I recently had the chance to sit down with Gavin Jocius, who runs eCommerce retailers Canvas on Demand and great BIG canvas to talk about how they use Facebook ads to drive eCommerce success. [br][br] Because they can measure the return on a given ad instantly, their...

Content Marketing Budgets to Increase 59% by 2017 [br][br] Content marketing and native advertising budgets are set to increase 59% and 46% respectively by 2017. We usually don’t write much about ourselves in these updates, but this week we announced a $500,000 investment in our sister company...