I recently had the chance to sit down with Gavin Jocius, who runs eCommerce retailers Canvas on Demand and great BIG canvas to talk about how they use Facebook ads to drive eCommerce success. [br][br] Because they can measure the return on a given ad instantly, their...

Content Marketing Budgets to Increase 59% by 2017 [br][br] Content marketing and native advertising budgets are set to increase 59% and 46% respectively by 2017. We usually don’t write much about ourselves in these updates, but this week we announced a $500,000 investment in our sister company...

Our sister company, Carusele, announced today that it's raised $500,000 in new investment to help fuel growth. After launching in Austin, Texas this year, the company has seen an influx of campaigns, and is on pace to generate $2M in sales this year. You can...

World’s First Ever Snapinar Held Snapchat is a very different social network and continues to grow meteorically. That’s why we hosted the world’s first “Snapinar,” a webinar hosted entirely on Snapchat. As with all Snapchat content, it disappears in 24 hours, so we cleverly saved it...

Facebook’s New Ad Formats When Facebook announced "Instant Articles" in May, the concept included Facebook hosting publisher’s content so they could provide a richer experience for the reader. At Cannes this week, Facebook indicated that they would use a similar mentality in new ad units they...

Back in 2010, Social Media Group in Canada created a template for companies to use when they were looking to find a social media agency. (I'm not going to link to it because I don't want you to use it.) It was certainly well-intentioned, but...