Major companies procurement teams typically require a Request for Proposal be sent before hiring a new marketing agency. At times, these are formalities in which agency marketing teams already know their short list of agencies and are "checking the box" by issuing the RFP. At...

14 October, 2015

Twitter’s plans to go beyond 140 characters got a lot of press this week, although what they’re likely to do is only an incremental, wise step. New research on millennials and social behavior has some nuggets for social media marketers and YouTube and Facebook have...

04 October, 2015

New Challenges and Opportunities for Marketers Star Wars released the first 360-degree video on Facebook yesterday and it’s already been shared over 55,000 times. Last night at Social Fresh, I used the Oculus Rift headset to take an immersive VR tour of Patron’s Hacienda in Mexico....

27 September, 2015

TV Viewing Minutes Hang On, But Digital Mobile Skyrockets Some new information out this week shows interesting trends in terms of daily time spent on various media platforms. As you can see from the chart below, the number of minutes we spend consuming media continues to...

06 September, 2015

I recently had the chance to sit down with Gavin Jocius, who runs eCommerce retailers Canvas on Demand and great BIG canvas to talk about how they use Facebook ads to drive eCommerce success. Because they can measure the return on a given ad instantly, their...

04 September, 2015

Content Marketing Budgets to Increase 59% by 2017 Content marketing and native advertising budgets are set to increase 59% and 46% respectively by 2017. We usually don’t write much about ourselves in these updates, but this week we announced a $500,000 investment in our sister company...

23 August, 2015

Our sister company, Carusele, announced today that it's raised $500,000 in new investment to help fuel growth. After launching in Austin, Texas this year, the company has seen an influx of campaigns, and is on pace to generate $2M in sales this year. You can...

19 August, 2015

World’s First Ever Snapinar Held Snapchat is a very different social network and continues to grow meteorically. That’s why we hosted the world’s first “Snapinar,” a webinar hosted entirely on Snapchat. As with all Snapchat content, it disappears in 24 hours, so we cleverly saved it...

09 August, 2015