Facebook’s New Ad Formats When Facebook announced "Instant Articles" in May, the concept included Facebook hosting publisher’s content so they could provide a richer experience for the reader. At Cannes this week, Facebook indicated that they would use a similar mentality in new ad units they...

Back in 2010, Social Media Group in Canada created a template for companies to use when they were looking to find a social media agency. (I'm not going to link to it because I don't want you to use it.) It was certainly well-intentioned, but...

Tweets Integrated Into Google Results Offer Marketing Potential? A few weeks ago, Google started pulling in tweets for certain search terms, particularly those using a hashtag. In this interesting review of how it’s playing out, Lisa Braziel looks at how and when tweets appear, as well as...

Mobile Traffic Dominates, Social Spreads It 39 of the top 50 digital news sites now get more than half of their traffic from mobile according to new research. But desktop visitors generally stick around on the site longer, which implies a deeper connection. 10 of the...

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