According to AdWeek, Facebook wants to “force” brands to spend more; Twitter’s head of news is suggesting that things like hashtags and @replies are “arcane”; and new research from Pew Internet predicts the web in 2025, in this week's Social You Should Know. Can Facebook Force...
Our December 10, 2013 post, Facebook Brand Pages Suffer 44% Decline in Reach Since December 1 was discussed a lot in social circles, generating over 4,500 likes and nearly 2,000 Tweets alone as of this writing. We acknowledged at the time that the study was good because...
In news that did not receive nearly enough attention, someone claims to have cracked Facebook’s algorithm and, in doing so, found that how much you pay to promote your content matters a lot. Another broken Facebook promise that good content matters most? That and more...
More proof of how bad “bought” fans are on Facebook. Google plus is lighting up the membership base, but engagement lags, and Apple’s iBeacon could change content marketing. Facebook Likes and Fraud At Ignite Social Media, we’ve been saying for two years that buying fans is a...
Facebook users are less happy with the content in their News Feed than they used to be, and they’re using the platform less, according to new research we released this week. But it’s been a good week for Foursquare, which got a $15m infusion from...
Facebook’s New App “Paper” is Brilliant You’ll have to wait until the day after the Super Bowl to get the new Facebook app Paper, but it’s clear to me today that the strategy behind it is brilliant. In the works for nine months, Paper is a...
Facebook Punishes Brand Updates That Are Text Only Remember when Facebook told us that the best content would be surfaced to people? It no longer says that. Now if you are a brand and share a text-only update, your reach will be less. This is after...
Facebook does its best Twitter impression, and new data shows us the alarming rate at which users are leaving Facebook. That, and video marketing takes a hit as Twitter cracks down on uploading prerecorded videos to Vine, all in this week’s Social You Should Know. Year...
Welcome to 2014. Facebook is telling marketers that the decline in organic reach is inevitable despite the fact that it's causing much of the decline. That plus the #PolarVortex and the second most engaged social network in this week's Social You Should Know. Decline in Facebook...
Adidas Football and Heineken are the only two brands to break in to the ranks of the Top 50 Branded Facebook Fan Pages in the fourth quarter of 2013, while Dr. Pepper and Sprite are the only two brands to drop off of the list....