Social media marketing and ROI have an interesting history with some famous sorts saying the proper answer should be, "What's the ROI of your mother, because she made you what you are today?" I have to think they never won a budget argument with that kind...

In my Saturday recap, we've got Facebook getting real by getting less fake. Twitter is increasingly clever on ad sales and Myspace is making a comeback attempt that isn’t being ridiculed. Lots of stuff happening this week, so here goes: Facebook Now Allows Real Gifts to...