Social You Should Know: Facebook Remains on Top and Instagram’s Update

The Guardian gives marketers a scare, Instagram launches its new “Photos of You” capabilities and more in this week’s Social You Should Know.

Twitter Opens Ad Platform to U.S. Users

Twitter made a splash at TechCrunch’s Disrupt NY 2013 this week, announcing that its self-service ad platform is now open to all of its U.S. users, whereas previously Twitter’s ad platform was invite-only. Twitter says they’ve been collecting user feedback and rolling out improvements, including more targeting and reporting. Now brands, bloggers, and individual users can use the DIY ad platform to launch Promoted Tweets and Promoted Accounts ads.

Instagram Introduces Photo Tagging

Photos of You, as Instagram has chosen to brand its new feature, lets users easily tag people and other Instagram accounts. Only the photo-uploader is able to tag an image. Once they do, the photo will appear in the tagged user’s profile. This functionality creates a new opportunity for brands to expand their reach. If your brand is active on Instagram you should pay attention to the “Photos of You” tab beginning May 16, because it will be visible to all users, along with any inappropriate or spam photos your brand may be tagged in.

Facebook Still Dominant

If you read The Guardian this week, you probably saw their report saying Facebook users are decreasing in several major markets. Socialbakers, the analytics firm behind the data, says that the British newspaper jumped to the wrong conclusion because the numbers initially released were rough estimates for ad marketers and not intended for journalistic publication. Facebook’s Q1 figures, released Wednesday, suggest The Guardian did have the wrong idea, but you can be the judge of that.

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  • Osama Zia
    Posted at 11:09h, 04 May

    facebook users can’t be decreased. Thanks for the post Jim! I bookmarked this blog to read news on weekly basis.

  • Ananth Bhaskar
    Posted at 01:31h, 07 May

    Thanks much for your post Jim! Now-a-days social media and info-graphics work a great job for brand building process . If we make use of social media monitoring tools Shout Analytics or Sysomos, for future predictions then brand building will more easy.

  • Latosha Mills
    Posted at 05:28h, 11 May

    Social media is very important role.

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