With our company's famous Mystery Trip kicking off Friday, here is this week's Social You Should Know with a heavy emphasis on the folks at Google and some changes they rolled out this week. Google+ Gets 41 Updates Google has long said that they are in the...

Two big shifts in what social media means and more data on Facebook ad performance in this week's Social You Should Know. Highly Shared Vines Creeping Into Brand Marketing Plans New research from Unruly Media shows that branded Vines are shared four times more often than branded...

The Guardian gives marketers a scare, Instagram launches its new "Photos of You" capabilities and more in this week’s Social You Should Know. Twitter Opens Ad Platform to U.S. Users Twitter made a splash at TechCrunch's Disrupt NY 2013 this week, announcing that its self-service ad platform...

We're starting to see more normal numbers in terms of Facebook growth in April 2013. However, a few brands outside of the Top 50 brand pages had impressive leaps. Fast Moving Facebook Brand Pages JC Penney moved away from their everyday low price strategy and returned to...

Twitter and Foursquare are further monetizing their platforms with new ad targeting abilities, and Facebook’s hunger for ad dollars may be a big problem in this week's Social You Should Know. Twitter Now Targeting Ads Based on Tweet Content This week, Twitter introduced the ability for advertisers...

CMOs are increasing social media marketing budgets, Facebook requires new best practices and a couple social networks offer new functionality in this week's Social You Should Know. CMOs: 21.6% of Budget Will Go To Social in 5 years Duke University's Fuqua School of Business released its twice...

Professor Christine Moorman at Duke University's Fuqua School of Business has conducted the CMO Survey twice a year since 2008. The survey provides useful insight into several key marketing topics — including social media — from the perspective of the Fortune 1000 CMOs. I've been following...