A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Confused? You should be. Read on for more information in this week’s Social You Should...

10 October, 2016

Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. Facebook Announces New Data Analysis Options for Advertisers Facebook last week announced five new ad measurement products,...

26 September, 2016

Snapchat is reportedly on its way to its first billion-dollar year. Meanwhile, the last couple of earnings reports for Twitter can best be described as flat. Flat user growth and flat revenue growth. This week, Twitter made two (more) changes to try to increase revenue....

12 September, 2016

Social Agency Bucks Industry Diversity Trend and Taps Three for All Female Leadership Team Bucking the 'lack of representation' trend in the advertising business, Ignite Social Media today announced several management changes. The agency, recently named the Social Agency of the Year Worldwide in the Corporate Social Media Awards, named...

30 August, 2016

Facebook this week introduced Lifestage, a new app only available to people in the “high school” life stage. I’ll discuss that, plus improvements that make Facebook video ads much easier and Twitter notifications much cleaner, in this week’s Social You Should Know. Lifestage is Facebook’s New...

29 August, 2016

Last week we told you that Facebook was making moves to thwart ad blockers. Not so fast apparently! That, plus the continued dismantling of Google+ and new Twitter branded stickers, in this week’s Social You Should Know. AdBlockers Work to Block FB Ad Blocking Last week, we...

22 August, 2016

Snapchat was the original disappearing message network but they are consistently adding features that move away from that. Meanwhile, Facebook is moving toward disappearing messages. Go figure… Snapchat Starts Storing Messages While Facebook Tests Disappearing Messages Some Snapchat content is great, which can make it a little...

18 July, 2016

For the first time ever, we’re offering training to anyone, for under $300. And it’s even cheaper ($100 off) for those who register soon. That, plus why understanding “Pinterest planning” is key to your successful marketing, in this week’s Social You Should Know. Master Class on...

30 May, 2016

Months after rolling out ad products on Instagram and a couple weeks after confirming that business profiles were on the way, it seems like the platform is finally ready to offer some analytics. Plus, Google is back in the social game (for the 863rd time)...

23 May, 2016