I've been using StumbleUpon for a while now and thought of it only really for two things: 1. A fun way to take a quick 5-minute break and laugh, learn something or give a thumbs down to a clumsy marketing effort;...

Since we formally announced the launch of this social media agency we call Ignite, we've been swamped with calls from companies asking how we can help them. Some have very specific questions and are well-informed on what they'd like to do. Others have an understanding...

In my earlier post, "Is Shoutlet Overselling Itself," I took a look at the Shoutlet website after their product launch announcement andShoutlet logo wondered aloud, basically, "What is this thing? Does it work? Or is it hype?"...

Back in August, we wrote a post about how Wal-mart's latest social media marketing campaign was inherently flawed. We predicted that it would, once again, blow up in the retail giant's face. (Note to the folks in Bentonville: Let Edelman focus on the traditional PR....

Geoff Livingston over at The Buzz Bin has an interesting post about how savoir-faire is needed in social media marketing, and how hard it is for companies to be genuine. He says, correctly, that relationship building is about trust and perhaps this is why the...

People are still wrapping their arms around what a social media agency can do for them, so one of the questions I get asked a lot is, "Can't you go out to the bloggers and pitch them to write about us?"...