Geoff Livingston over at The Buzz Bin has an interesting post about how savoir-faire is needed in social media marketing, and how hard it is for companies to be genuine. He says, correctly, that relationship building is about trust and perhaps this is why the...

05 October, 2007

People are still wrapping their arms around what a social media agency can do for them, so one of the questions I get asked a lot is, "Can't you go out to the bloggers and pitch them to write about us?"...

02 October, 2007

Shoutlet is a new product that was announced at the DEMOfall 2007 conference in San Diego this week. In what seems to me to be more than a little hyperbole, the company has declared it: "the world's first Web 2.0 marketing tool built for...

28 September, 2007

"MySpace is dead." "MySpace is dying." "Facebook is crushing MySpace." Well, maybe creaking, but certainly not dead. Consider some hot statistics from Comscore Media Metrix as reported by Fortune. MySpace Still the Leader...

25 September, 2007

RSS Feeds are a great way to keep up with the websites you like, but choosing your favorites from those pages and sharing them with others easily hasn't been so easy. That's the problem that the folks at FeedXI have been working to solve....

21 September, 2007

As some other bloggers have taken notice of the Ignite site, like TopRankBlog, we've seen some comments like: "More information on the post authors … would be nice." So rather than type more, I thought I'd do a quick vlog post to introduce myself...

19 September, 2007

The "Big news out of Hollywood" late last week, when MySpace TV announced that a new Internet-only television show will debut in November, got the info right, but the big picture wrong....

17 September, 2007

About a month ago, we got a comment on this site asking us if we'd reviewed Zooped.com yet. I'm pretty confident that the post came from someone who works at Zooped trying to get coverage, but as a soical media agency, we decided it was...

13 September, 2007

One of the questions I get asked the most – and it's the right question – is "How do you get companies ready torolling roll out a social media campaign?" This question seems to come from people who have seen corporations either tarred by or...

07 September, 2007

In a post in July, I talked about how Second Life marketing and strategic marketing were not yet aligning. I originally thought that the early adopters hadn't gotten it right yet and between more users and more savvy marketing techniques, perhaps it could improve....

30 August, 2007

Social media marketing, like a lot of fairly new terms, is still not fully defined. The search engine optimizers were among the first to grab onto it, seeing social media sites as easy prey for high ranking backlinks. And they can be. But then you...

28 August, 2007
Ignite Social Media