Nov 27 Molson Beer Ends Facebook Contest After Objections
“Use Facebook to share pictures of yourself using our product and we’ll give the winner a trip for five to Cancun.”
Ok, not a bad idea. Fun enough. Innocent enough. Unless, that is, you’re Molson beer and colleges in Canada get really irked that you’re encouraging irresponsible drinking. So maybe the colleges are a bit oversensitive, but you play the good corporate citizen card, punt and pull the contest.
I mean, it’s not like Molson encourages Canadian college kids to drink their beer, right? (Pay no attention to the actual Molson ad belowâ€¦) But in Molson’s defense, isn’t the drinking age in Canada aligned almost perfectly with freshman year??