Thanks to all of you who made the launch party for Social Media is a Cocktail Party so successful. I really can't thank you enough, so I wanted to give you an update on how we did with our little social media marketing experiment....

22 November, 2008

So today is the launch of the new book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing on Amazon.com. So far, we've gone from ranked #111,000 among all books on that site to being ranked...

20 November, 2008

Lisa shared some thoughts on social media as a segmentation tool in Sneak Peek #3 on Friday and that's important. It's part of Chapter 2, "What is Social Media?", we explain the basics of the tools, the power of the tools, how it impacts...

17 November, 2008

So Lisa's Sneak Peek #1 gave you a glimpse of the (More than) 10 Cocktail Party Rules of Social Media from our new book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing. Today, we're providing Sneak Peek...

13 November, 2008

People interested in social media marketing often ask me how age impacts Internet usage, and there's clear drop off in usage as people age. Now, new data from Pew Internet & American Life Project and eMarketer shows this drop off clearly....

04 November, 2008

New data from a survey of 1,092 consumers by Opinion Research Corporation found that 85% of social media users thought companies should interact with them through social media. This is strong validation for social media marketing. Consumers, tired of being shouted at, are ok...

27 October, 2008

I need your help. My new book, Social Media is a Cocktail Party, is going to production in the next week. I've been presented with two designs for the cover. Neither one is 100% yet, as there's some wording that needs to be tweaked,...

22 September, 2008