When I first started this social media agency, the question I was asked most often was, "What is social media?" In just a few months, that question morphed into, "What kinds of things can social media do for my organization specifically?" Today, we're onto a...

Today is the one year birthday of Ignite Social Media. At least according to our Google Analytics account, which shows one visitor – just one – to this site on July 2, 2007. A lot has happened since we first set out that day to...

Other members of the Ignite Social Media team laugh when I rant about Google. "Great technology. Ugly user interface." Google Reader is a great example of that, but now there's a solution to get your RSS feeds served up with some design consideration and...

Jim_headshot2 Ok, we're in the home stretch. Today we'll talk about the fifth mistake in our top 5 mistakes in social media marketing series. And, you might think that would be the last one, right? But wait, there's more! We'll close the series shortly with a...

Our continuing series on social media marketing mistakes moves onto "mistake #4" today. Today's mistake is using social media as a channel instead of a conversation. Since social media tools give us the power to publish, and social networks give us more places to publish, some...

I got an email on Friday from Christina at the Advance Guard pitching "Coke Tags" as a new social media marketing effort from the Coca-Cola Company. The whole experience, from pitch to this blog post, provides lessons in social media marketing that all large brands...

Plurk is the hot social media property of the last couple weeks. People are joining quickly, writing reviews and debating the relative merits of Twitter (follow me on Twitter here) versus Plurk (follow me on Plurk here). Here's the general summary so far, to save...

Continuing on the series of social media marketing mistakes we started recently, here's the third in a series. This one talks about two very common buzzwords in social media: transparency and authenticity. In my experience working with numerous clients, this one is more difficult for...

I know: This book has been out a while. But a short flight from Miami three weeks ago and a long flight to Los Angeles today gave me some much-needed time to catch up on my reading. I'm glad I used it to finish Meatball...

Continuing the series on social media marketing mistakes from last week, today's mistake is about "schmoozing instead of connecting." I talk a lot about social media being a cocktail party. And behavior that would be OK at a cocktail party will likely be OK...

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