I got an email on Friday from Christina at the Advance Guard pitching "Coke Tags" as a new social media marketing effort from the Coca-Cola Company. The whole experience, from pitch to this blog post, provides lessons in social media marketing that all large brands...

Plurk is the hot social media property of the last couple weeks. People are joining quickly, writing reviews and debating the relative merits of Twitter (follow me on Twitter here) versus Plurk (follow me on Plurk here). Here's the general summary so far, to save...

Continuing on the series of social media marketing mistakes we started recently, here's the third in a series. This one talks about two very common buzzwords in social media: transparency and authenticity. In my experience working with numerous clients, this one is more difficult for...

I know: This book has been out a while. But a short flight from Miami three weeks ago and a long flight to Los Angeles today gave me some much-needed time to catch up on my reading. I'm glad I used it to finish Meatball...

Continuing the series on social media marketing mistakes from last week, today's mistake is about "schmoozing instead of connecting." I talk a lot about social media being a cocktail party. And behavior that would be OK at a cocktail party will likely be OK...

Earlier this month, I ran a daylong seminar on social media marketing, which was sponsored by the Triangle chapter of the American Marketing Association. It was sort of a "101" class. We started at the basics and moved through it to best practices. About 75...

The Ignite Crew is back from our mystery trip. Much fun was had by all. Lots of sightseeing, shopping, eating, clubbing. I personally swam with dolphins. That was my favorite part....

As many of you know, Brogan & Partners is incubating Ignite Social Media, which has been tremendously helpful. Now, the Ignite team has been invited to participate in Brogan's long-standing "Mystery Trip" tradition and, heck yeah, we're going....