Continuing the series on social media marketing mistakes from last week, today's mistake is about "schmoozing instead of connecting." I talk a lot about social media being a cocktail party. And behavior that would be OK at a cocktail party will likely be OK...

02 June, 2008

Earlier this month, I ran a daylong seminar on social media marketing, which was sponsored by the Triangle chapter of the American Marketing Association. It was sort of a "101" class. We started at the basics and moved through it to best practices. About 75...

28 May, 2008

The Ignite Crew is back from our mystery trip. Much fun was had by all. Lots of sightseeing, shopping, eating, clubbing. I personally swam with dolphins. That was my favorite part....

06 May, 2008

As many of you know, Brogan & Partners is incubating Ignite Social Media, which has been tremendously helpful. Now, the Ignite team has been invited to participate in Brogan's long-standing "Mystery Trip" tradition and, heck yeah, we're going....

28 April, 2008

Looking for a chance to join America's fastest-growing social media agency? Well, truthfully, we're not sure 100% positive that's us, but it just might be! (We've hired several people in the last month or two, so we're not just making this stuff up.)...

28 April, 2008

Great story in the Wall Street Journal yesterday. Turns out that Anheuser-Busch was planning to release a new beer, Budweiser American Ale. Of course, they wanted to make a big announcement about their new product....

24 April, 2008

I just finished the rather fawning Fast Company cover story on Ning, and I must agree their business model is impressive to say the least. In fact, I envy it....

21 April, 2008

We're social media geeks. All of us who work at Ignite Social Media. Most of you who read this blog are, too. That means we're not normal. I tell my clients all the time that nobody in the room is normal. They think about their...

17 April, 2008

Jim Tobin, president of Ignite Social Media, will run two back-to-back seminars on how small businesses can use social media marketing to connect on a deeper level with customers and prospects. The seminars are a part of "Business Remixed: the Small Business Conference", on April...

15 April, 2008

Sure, you can join Facebook, you can put up a MySpace page, you can follow your friends on Twitter. You can pick your friends based on mutual interests or, gasp, actual friendship. I just joined a new social network today called "InSocialMedia." But you...

10 April, 2008

Need to get up to speed on social media marketing? I'm leading a full-day workshop for the Triangle (NC) Chapter of the American Marketing Association next month and, since you found out about it through social media, I can hook you up with...

10 April, 2008
Ignite Social Media