I came across an interesting post on Marketing Pilgrim that pointed at a new study by the CMO Council called "Giving Customer Voice More Volume". It seems that Chief Marketing Officers understand the need to listen to, amplify and react to customer input, but they...

There's been a lot written about where social media is going in 2009, lots of New Year's predictions, but we focus here solely on corporate social media marketing. 2008 was social media crystal ballthe year where many more corporations realized they needed to get into...

Thanks to all of you who made the launch party for Social Media is a Cocktail Party so successful. I really can't thank you enough, so I wanted to give you an update on how we did with our little social media marketing experiment....

So today is the launch of the new book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing on Amazon.com. So far, we've gone from ranked #111,000 among all books on that site to being ranked...

Lisa shared some thoughts on social media as a segmentation tool in Sneak Peek #3 on Friday and that's important. It's part of Chapter 2, "What is Social Media?", we explain the basics of the tools, the power of the tools, how it impacts...

So Lisa's Sneak Peek #1 gave you a glimpse of the (More than) 10 Cocktail Party Rules of Social Media from our new book Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing. Today, we're providing Sneak Peek...