Ignite Featured in Crain’s Detroit Business

Ignite Social Media was the only social media agency featured this week in a Crain’s Detroit Business story on corporate blogging. You can read the whole story by clicking here, although only subscribers get to see my smiling picture. (I know! Recent enough to subscribe, right?)

The essence of the article is how corporate blogging is starting to take off. Among my quotes:

“The whole idea behind social media is it’s the first time people can talk back. You give up a measure of control, but they will go out and talk about you.”

Ok, in that part I wasn’t really talking about blogging per se, but close enough. Thanks to Bill Shea at Crain’s for including us.

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