Facebook has promised to explain News Feed to marketers, but I think it’s actually the beginning of an important shift in Facebook’s approach to surfacing content. Plus Instagram allows video importing and new data on how brands annoy on social media in this week's Social...
Photos are the theme this week, from Pinterest to Snapchat to the best ways for brands to use them to drive engagement. Pinterest Adds “Suggested Boards” While Discussing Long Term Road Map Pinterest has been great for many brands in that its users are actively looking for...
I had a tough time narrowing down to just three things this week, as it was a busy one in social media land. Let’s jump right in. Facebook’s “Gigantic Missed Opportunity” Facebook reported huge growth in Q2, with the stock growing yesterday by nearly 30%, and mobile...
We're putting this week's focus on social networks that have been making strides recently to make sure they're in contention with the likes of Facebook and Twitter. Let's get to it. Google+ Turns Two, Continues to Iterate I had a great meeting this week with the folks...
Twitter Now Allows Ad Retargeting Twitter is helping brands better target their ads by enabling them to retarget website visitors or people who match particular email addresses. They’ve done this by opening their ad platform to some third party services. Unlike Facebook, they are also helping...
Been wondering if you should be wondering about Google+? We’ve got that and more in this week’s Social You Should Know. Google+ Opportunities for Brands Google+ continues to struggle to get significant engagement, but thinking about G+ as a traditional social network is probably not the right...
EA Sports FIFA is the only new brand to rank in the Top 50 Facebook Pages in June, and Louis Vuitton is the only brand to drop off of the list. Facebook and YouTube brand pages hold on to the top spots again this month. Facebook Marketing...
This week, we update you on how Instagram is challenging Vine with its own video functionality, and how Vine is fighting back. Plus, new Facebook Insights roll out, and did Path cheat its way to their big numbers? Valleywag alleges so. Facebook Announces 15-Second Instagram Video...
As social media marketers we have to be agile. It is crucial that we stay on top of the latest social media marketing news, trends, and changes. Some of it is groundbreaking and important, and some of it is not. How do social media marketers...
Vine keeps creeping, MySpace pins its hopes on a $20 million re-launch campaign, and what #hashtags on Facebook mean for marketers in this week's Social You Should Know. Also, Wednesday, June 19 at 1pm EST, my colleagues at Carlson Rezidor Hotel Group Anita Root, Josh Gunderson...