CMOs are increasing social media marketing budgets, Facebook requires new best practices and a couple social networks offer new functionality in this week's Social You Should Know. CMOs: 21.6% of Budget Will Go To Social in 5 years Duke University's Fuqua School of Business released its twice...

13 April, 2013

Professor Christine Moorman at Duke University's Fuqua School of Business has conducted the CMO Survey twice a year since 2008. The survey provides useful insight into several key marketing topics — including social media — from the perspective of the Fortune 1000 CMOs. I've been following...

11 April, 2013

After a long winter, Spring may finally be in the air. Skype seems to be blooming, despite some news about security threats. Apparently, the partnership with The You Generation, sponsored by Simon Cowell, helped with growth. Skype encouraged followers on Facebook to practice for their entry for...

01 April, 2013

Bloggers debate "biting the hand that feeds them," while Google goes GIF and Facebook lets you reply in this week's Social You Should Know. "Don't Bite the Brand That Feeds You" KFC got embroiled in a bit of a social media firestorm this week when they invited...

30 March, 2013

Over the years at Ignite Social Media, more than a few of our clients have asked how to work with influencers to market their brand. Influencer marketing can be complex – it certainly isn't as easy as sending an email to your house list. Like...

27 March, 2013

The ROI of social media marketing and new rules from Facebook and the FTC in this week's Social You Should Know. Social Media Doesn't Impact Sales; Wait, It Does Impact Sales On Monday, a senior marketing manager at Coke made a splash when he said that online...

23 March, 2013

Facebook is making changes to fight the boredom that's setting in a bit, Twitter ads work (according to Twitter at least), and a neat Pinterest trick, all in this week's Social You Should Know. Facebook Admits Teens Getting Bored, Redesigns Feed I've mentioned several times in this...

09 March, 2013

For the last five years at Ignite Social Media, we've been thinking, and writing, about social media marketing and the impact of it for a brand. Throughout that time period, people have been asking, "What's the ROI of social media marketing?" The question implies that...

25 February, 2013
Ignite Social Media