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Instagram hits 400M; New challenges for SM Marketers | Social You Should Know

New Challenges and Opportunities for Marketers

SocialFresh

Star Wars released the first 360-degree video on Facebook yesterday and it’s already been shared over 55,000 times. Last night at Social Fresh, I used the Oculus Rift headset to take an immersive VR tour of Patron’s Hacienda in Mexico. These sort of changes are the kinds of things that open opportunities for all of us, although they are not without their challenges. Ignite VP of Strategy Lisa Braziel breaks down three new opportunities for social media marketers and how they’ll challenge us.

A Simple Way to Keep Up with Social Media News

I’m very excited to be a founding editor of a new social media resource launching today that complements SYSK nicely. Social Media Current is a new daily email that sends you 7 fresh social media news and how-to links every morning at 7 a.m. My fellow editors includes Tyler Anderson from Casual Fridays, Nichole Kelly from Social Media Explorer, Gini Dietrich from Arment Dietrich and Jason Keath from Social Fresh Conference. Sign up here.

Instagram Tops 400M Active Monthly Users

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Facebook-owned Instagram is still growing, announcing a milestone of over 400M active monthly userswho post 80M photos a day, accruing 3.5 billion likes a day. The site now hosts over 40 billion photos. Importantly, this keeps Instagram ahead of Twitter (316M active users) and Pinterest (100M active users).
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On a final note, keep an eye out for fake “early invite” emails that purport to allow people to test Facebook’s soon-to-be-released “Dislike” button. The emails are phishing schemes, so be careful.

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