Ah, August. The month where we’re all wrapping up our own summer plans, and basking in the last of the long and hot days of the year. When you’re in the world of social media, you’re likely also finishing up your summer content and campaigns....

Leveraging social media is often presented as a way to increase brand awareness and engagement for free. Marketers seeking strong results understand the importance of paid media. Social media allows you to have an immense reach at a low cost. By utilizing paid social media...

It is hard to believe we are already over halfway through 2017. At this point in the year, it is a good time to evaluate key changes in social to date before we look ahead. We will take a look at the current state of...

Pardon me while I use my best grandpa voice.  Back when Ignite started in 2007, social media was a simpler time. Myspace was the top social media site, Facebook was new, and we were fine with it. We didn't have all these newfangled networks to keep up...

For seasonal brands, one of the toughest times of the year is those off-season months when consumers aren't really looking for the products and services they offer. How does a brand stay top of mind  for their fans during these times of the year? Well,...

Since launching Instagram Stories in the fall of 2016, they have taken off. According to Instagram, Stories now has 250 million daily active users, up from 200 million in April. Delmondo reports that Snapchat Stories has experienced a 50% decline compared to June of 2016....

We live in a digital world where images and information is constantly at our fingertips, readily available with nothing more than the push of a button. For those who work in social, this 24/7 access can provide the ability to expand our brands reach and...

Taking a look at key features of the major social channels, you will see many of them overlap. Successful features on one platform tend to be adopted by others. This is especially true of Facebook. Since they got turned down to buy Snapchat, Facebook and/or...