Research Report · June 20268 min readWe analyzed 12 home cleaning brands across Instagram, TikTok, and influencer marketing from April 2025 through March 2026. The data reveals a category being redefined not by budget size but by content strategy, with two brands winning across every...
Research Report · March 20268 min readWe analyzed 12 brands across Instagram, TikTok, and influencer marketing from February 2025 through January 2026. The data reveals a widening gap between follower counts and real engagement — and points to the strategies that are actually moving product.If...
Research Report · February 2026 We analyzed 13 brands across Instagram, TikTok, and influencer marketing throughout 2025. The findings are a wake-up call for any legacy CPG snack brand still playing it safe. 8 min read If you manage social media for a snack food brand, here's a...
Are people willing to pay to use social media? For years, social media has been free, but with paid verification on Twitter and Meta, the rules seem to be changing. New data shows opinions vary widely by age. New data has shown that a substantial number...
2020 will forever be known as the year that everything changed. A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. About one month into nationwide...
As a result of ever-changing content algorithms, social media benchmarks are fickle. There's a good chance what will follow in this post will be irrelevant as soon as it's published but, what the heck, let's look at a few social media stats and benchmarks we've...
More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following...
Needless to say, a lot of newsworthy events happened in 2016. The social media space saw many changes as well. Social media networks constantly have to improve and evolve in order to stay relevant. This post will revisit some of the social media networks and...
A recent Q1 social network profile of Snapchat by GlobalWebIndex took a look at active Snapchat users and revealed new data that can help marketer's understand the platform and its users better. Below, I've summarized the 4 main statistics marketers need to take into consideration when deciding...
Have you noticed a recent drop in your Facebook fan count? Maybe your engagement rates have spiked? Wondering what in the world happened? The answer is surprisingly straightforward, and looks like it could be quite beneficial. Over the last couple weeks, Facebook has deleted millions of...
Our December 10, 2013 post, Facebook Brand Pages Suffer 44% Decline in Reach Since December 1 was discussed a lot in social circles, generating over 4,500 likes and nearly 2,000 Tweets alone as of this writing. We acknowledged at the time that the study was good because...
This month didn't see a lot of movement in the Top 50 Branded Facebook Fan Pages since last month. It seems the cold weather has the pages frozen. Mozilla Firefox has slowly crept up the Top 50, while Google has taken a bit of a fall. The...