Television viewing is not the boring, couch-potato activity it used to be. With the advent of social media, viewing has become increasingly participatory and it's time for marketers to take notice – and take advantage of this hot new trend. Another clear trend in interactive TV...

Are you on Google+? If so, add Ignite Social Media's Google+ page to your circles. An interesting nugget or two about Google+, how many people are using it and how long they stick around was hidden in a recent eMarketer newsletter on niche social networks growing...

In spring, Jim Tobin wrote an interesting post about social media campaigns outperforming banner ads. With a nod to the irony of it all, I wanted to apply my experience in media buying to test the effectiveness of promoting that blog post across three different...

This is a guest post by Tristan Handy. Tristan is the Director of Operations for Argyle Social, a social media marketing software and dashboard that helps businesses create real returns from the social channel. Find him on Twitter @jthandy. Post automation has been a hotly debated...

Many are claiming this year as the year of "social mobile".  Even Facebook's CTO announced that one of the primary objectives for Facebook this year is mobile, a statement that is backed with increased emphasis on its geolocation tool - Facebook Places. This said, social media...

In preparing a social media strategy last week, I stumbled on the Engagement DB report prepared by Wetpaint and Altimeter group in 2009, and I must say, the report still has nuggets of insights that are helpful ammunition for most social media marketers....

When Mashable posts, people listen. And not only do they listen, but they echo, in the form of Retweets. We recently experienced the awesome Mashable Retweet machine on an article covering RowFeeder's new social media monitoring in Excel. The article saw 1,365 Re-Tweets in total....

As I noted in my last article about the subtle shifts happening within MySpace, social network audience demographics are always on the move. Even still, there are skeptics who will still doubt that baby boomers are interacting on any network other than Eons.  The truth...

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