06 Apr 2011 Social Network Analysis Report – Geographic – Demographic and Traffic Data Revealed
2010 was a rocky year in the social network space and many sites closed their doors including Propeller.com and Team Sugar, to name a few. Quite a few others continued their decline into yesterday’s news as we see more social network users consolidating their social profiles. Undoubtedly, Facebook’s continued growth worldwide has led to this as it becomes the de facto source for social networking.
We added coverage of the following international social networks this year:
- Douban.com
- Hyves.nl
- Imvu.com
- Kaixin001.com
- Mixi.jp
- NK.pl
- Odnoklassniki.ru
- QQ.com
- Renren.com
- Sonico.com
- Tagged.com
- Taringa.net
- Tumblr.com
- Vkontakte.ru
- Wer-kennt-wen.de
- Weibo.com
Download These Reports in PDF Format
2011 Social Network Analysis Methodology:
This year we will be reporting data a little differently, as last year we noticed a trend, specifically Google Insights for search seeing a large drop in ‘sitename.com’ domain search traffic.
No real clues ever surfaced to why this occurred, therefore we are looking at searches for strictly ‘name’ to correlate demographic and geographic data. This should give us a larger sampling of data, as users are much more likely to search for a site’s name then ‘name.com.’ However, with that said, certain networks such as Tribe.net still needed to utilize the ‘name.com’ variation, since people looking for ‘tribe’ could be looking for a myriad of things, thus corrupting the data set.
All data continues to come from Google because they have one of the largest data sets on the web. We continued to use their Google Ad Planner and Google Insight for Search product to pull demographic and geographic data.
The Top Cities and Top Region reports show proportionate interest levels to the area based on the given search query.
The Demographic and Geographic reports have Y axis numbers that are percentages out of 100, therefore if the score is .52 then its 52% of the population.
The Search Traffic reports are based on proportionate search traffic for the given query. Its on a scale of 100. Therefore if a given month shows the chart near 100 then that is the busiest month for query searches ever reported in Google during that given time frame.
2011 Social Network Data Sourcing Explanation:
Google Adplanner Data Accuracy Explanation:
http://www.google.com/support/adplanner/bin/answer.py?hl=en&answer=96385
How The Data is generated via Adplanner:
http://www.google.com/support/adplanner/bin/answer.py?hl=en&answer=98132
How The Data is generated via Insights for Search:
http://www.google.com/support/insights/bin/topic.py?hl=en&topic=13975
Citing These Sources
If you would like to re-use any of our images or source any of our content in this analysis you are free to republish it given you link back to this webpage.
Quick Jump Below
Badoo.com
Bebo.com
Digg.com
Douban.com
Facebook.com
Fark.com
Flickr.com
Flixster.com
Foursquare.com
Friendster.com
Gather.com
Habbo.com
Hi5.com
Hyves.nl
Identi.ca
Imvu.com
IndianPad.com
Kaixin001.com
Last.fm
Linkedin.com
Livejournal.com
Meetup.com
Metafilter.com
Mixi.jp
Mixx.com
Multiply.com
Myspace.com
Netlog.com
Newsvine.com
Ning.com
NK.pl
Odnoklassniki.ru
Plaxo.com
Plurk.com
qq.com
Reddit.com
Renren.com
Reunion.com
Skyrock.com
Sonico.com
Stumbleupon.com
Tagged.com
Taringa.net
Tribe.net
Tuenti.com
Tumblr.com
Twitter.com
Vkontakte.ru
Wayn.com
Weibo.com
Wer-kennt-wen.de
Xanga.com
Yelp.com
YouTube.com
Badoo.com
Badoo Domain Search Traffic
Top Regions For Badoo
Top Cities For Badoo
Gender Breakdown For Badoo
Age Breakdown For Badoo
Salary Breakdown For Badoo
Education Breakdown For Badoo
Bebo.com
Bebo Domain Search Traffic
Top Regions For Bebo
Top Cities For Bebo
Gender Breakdown For Bebo
Age Breakdown For Bebo
Salary Breakdown For Bebo
Education Breakdown For Bebo
Digg.com
Digg Domain Search Traffic
Top Regions For Digg
Top Cities For Digg
Gender Breakdown For Digg
Age Breakdown For Digg
Salary Breakdown For Digg
Education Breakdown For Digg
Douban.com
Douban Domain Search Traffic
Top Regions For Douban
Top Cities For Douban
Gender Breakdown For Douban
Age Breakdown For Douban
Salary Breakdown For Douban
Education Breakdown For Douban
Facebook.com
Facebook Domain Search Traffic
Top Regions For Facebook
Top Cities For Facebook
Gender Breakdown For Facebook
Age Breakdown For Facebook
Salary Breakdown For Facebook
Education Breakdown For Facebook
Fark.com
Fark Domain Search Traffic
Top Regions For Fark
Top Cities For Fark
Gender Breakdown For Fark
Age Breakdown For Fark
Salary Breakdown For Fark
Education Breakdown For Fark
Flickr.com
Flickr Domain Search Traffic
Top Regions For Flickr
Top Cities For Flickr
Gender Breakdown For Flickr
Age Breakdown For Flickr
Salary Breakdown For Flickr
Education Breakdown For Flickr
Flixster.com
Flixster Domain Search Traffic
Top Regions For Flixster
Top Cities For Flixster
Gender Breakdown For Flixster
Age Breakdown For Flixster
Salary Breakdown For Flixster
Education Breakdown For Flixster
Foursquare.com
Foursquare Domain Search Traffic
Top Regions For Foursquare
Top Cities For Foursquare
Gender Breakdown For Foursquare
Age Breakdown For Foursquare
Salary Breakdown For Foursquare
Education Breakdown For Foursquare
Friendster.com
Friendster Domain Search Traffic
Top Regions For Friendster
Top Cities For Friendster
Gender Breakdown For Friendster
Age Breakdown For Friendster
Salary Breakdown For Friendster
Education Breakdown For Friendster
Gather.com
Gather Domain Search Traffic
Top Regions For Gather
N/A
Top Cities For Gather
N/A
Gender Breakdown For Gather
Age Breakdown For Gather
Salary Breakdown For Gather
Education Breakdown For Gather
Habbo.com
Habbo Domain Search Traffic
Top Regions For Habbo
Top Cities For Habbo
Gender Breakdown For Habbo
Age Breakdown For Habbo
Salary Breakdown For Habbo
Education Breakdown For Habbo
Hi5.com
Hi5 Domain Search Traffic
Top Regions For Hi5
Top Cities For Hi5
Gender Breakdown For Hi5
Age Breakdown For Hi5
Salary Breakdown For Hi5
Education Breakdown For Hi5
Hyves.nl
Hyves.nl Domain Search Traffic
Top Regions For Hyves.nl
Top Cities For Hyves.nl
Gender Breakdown For Hyves.nl
Age Breakdown For Hyves.nl
Salary Breakdown For Hyves.nl
Education Breakdown For Hyves.nl
Identi.ca
Identi.ca Domain Search Traffic
Top Regions For Identi.ca
Top Cities For Identi.ca
Gender Breakdown For Identi.ca
Age Breakdown For Identi.ca
Salary Breakdown For Identi.ca
Education Breakdown For Identi.ca
Imvu.com
Imvu Domain Search Traffic
Top Regions For Imvu
Top Cities For Imvu
Gender Breakdown For Imvu
Age Breakdown For Imvu
Salary Breakdown For Imvu
Education Breakdown For Imvu
IndianPad.com
IndianPad Domain Search Traffic
Top Regions For IndianPad
Top Cities For IndianPad
Gender Breakdown For IndianPad
N/A
Age Breakdown For IndianPad
N/A
Salary Breakdown For IndianPad
N/A
Education Breakdown For IndianPad
N/A
Kaixin001.com
Kaixin001 Domain Search Traffic
Top Regions For Kaixin001
Top Cities For Kaixin001
Gender Breakdown For Kaixin001
Age Breakdown For Kaixin001
Salary Breakdown For Kaixin001
Education Breakdown For Kaixin001
Last.fm
Last.fm Domain Search Traffic
Top Regions For Last.fm
Top Cities For Last.fm
Gender Breakdown For Last.fm
Age Breakdown For Last.fm
Salary Breakdown For Last.fm
Education Breakdown For Last.fm
Linkedin.com
Linkedin Domain Search Traffic
Top Regions For Linkedin
Top Cities For Linkedin
Gender Breakdown For Linkedin
Age Breakdown For Linkedin
Salary Breakdown For Linkedin
Education Breakdown For Linkedin
Livejournal.com
Livejournal Domain Search Traffic
Top Regions For Livejournal
Top Cities For Livejournal
Gender Breakdown For Livejournal
Age Breakdown For Livejournal
Salary Breakdown For Livejournal
Education Breakdown For Livejournal
Meetup.com
Meetup Domain Search Traffic
Top Regions For Meetup
Top Cities For Meetup
Gender Breakdown For Meetup
Age Breakdown For Meetup
Salary Breakdown For Meetup
Education Breakdown For Meetup
Metafilter.com
Metafilter Domain Search Traffic
Top Regions For Metafilter
Top Cities For Metafilter
Gender Breakdown For Metafilter
Age Breakdown For Metafilter
Salary Breakdown For Metafilter
Education Breakdown For Metafilter
Mixi.jp
Mixi Domain Search Traffic
Top Regions For Mixi
Top Cities For Mixi
Gender Breakdown For Mixi
Age Breakdown For Mixi
Salary Breakdown For Mixi
Education Breakdown For Mixi
Mixx.com
Mixx Domain Search Traffic
Top Regions For Mixx
N/A
Top Cities For Mixx
N/A
Gender Breakdown For Mixx
Age Breakdown For Mixx
Salary Breakdown For Mixx
Education Breakdown For Mixx
Multiply.com
Multiply Domain Search Traffic
Top Regions For Multiply
Top Cities For Multiply
Gender Breakdown For Multiply
Age Breakdown For Multiply
Salary Breakdown For Multiply
Education Breakdown For Multiply
Myspace.com
Myspace Domain Search Traffic
Top Regions For Myspace
Top Cities For Myspace
Gender Breakdown For Myspace
Age Breakdown For Myspace
Salary Breakdown For Myspace
Education Breakdown For Myspace
Netlog.com
Netlog Domain Search Traffic
Top Regions For Netlog
Top Cities For Netlog
Gender Breakdown For Netlog
Age Breakdown For Netlog
Salary Breakdown For Netlog
Education Breakdown For Netlog
Newsvine.com
Newsvine Domain Search Traffic
Top Regions For Newsvine
Top Cities For Newsvine
Gender Breakdown For Newsvine
Age Breakdown For Newsvine
Salary Breakdown For Newsvine
Education Breakdown For Newsvine
Ning.com
Ning Domain Search Traffic
Top Regions For Ning
Top Cities For Ning
Gender Breakdown For Ning
Age Breakdown For Ning
Salary Breakdown For Ning
Education Breakdown For Ning
NK.pl
NK Domain Search Traffic
Top Regions For NK
Top Cities For NK
Gender Breakdown For NK
Age Breakdown For NK
Salary Breakdown For NK
Education Breakdown For NK
Odnoklassniki.ru
Odnoklassniki Domain Search Traffic
Top Regions For Odnoklassniki
Top Cities For Odnoklassniki
Gender Breakdown For Odnoklassniki
Age Breakdown For Odnoklassniki
Salary Breakdown For Odnoklassniki
Education Breakdown For Odnoklassniki
Plaxo.com
Plaxo Domain Search Traffic
Top Regions For Plaxo
Top Cities For Plaxo
Gender Breakdown For Plaxo
Age Breakdown For Plaxo
Salary Breakdown For Plaxo
Education Breakdown For Plaxo
Plurk.com
Plurk Domain Search Traffic
Top Regions For Plurk
Top Cities For Plurk
Gender Breakdown For Plurk
Age Breakdown For Plurk
Salary Breakdown For Plurk
Education Breakdown For Plurk
qq.com
qq Domain Search Traffic
Top Regions For qq
Top Cities For qq
Gender Breakdown For qq
Age Breakdown For qq
Salary Breakdown For qq
Education Breakdown For qq
Reddit.com
Reddit Domain Search Traffic
Top Regions For Reddit
Top Cities For Reddit
Gender Breakdown For Reddit
Age Breakdown For Reddit
Salary Breakdown For Reddit
Education Breakdown For Reddit
Renren.com
Renren Domain Search Traffic
Top Regions For Renren
Top Cities For Renren
Gender Breakdown For Renren
Age Breakdown For Renren
Salary Breakdown For Renren
Education Breakdown For Renren
Reunion.com
Reunion Domain Search Traffic
Top Regions For Reunion
Top Cities For Reunion
Gender Breakdown For Reunion
Age Breakdown For Reunion
Salary Breakdown For Reunion
Education Breakdown For Reunion
Skyrock.com
Skyrock Domain Search Traffic
Top Regions For Skyrock
Top Cities For Skyrock
Gender Breakdown For Skyrock
Age Breakdown For Skyrock
Salary Breakdown For Skyrock
Education Breakdown For Skyrock
Sonico.com
Sonico Domain Search Traffic
Top Regions For Sonico
Top Cities For Sonico
Gender Breakdown For Sonico
Age Breakdown For Sonico
Salary Breakdown For Sonico
Education Breakdown For Sonico
Stumbleupon.com
Stumbleupon Domain Search Traffic
Top Regions For Stumbleupon
Top Cities For Stumbleupon
Gender Breakdown For Stumbleupon
Age Breakdown For Stumbleupon
Salary Breakdown For Stumbleupon
Education Breakdown For Stumbleupon
Tagged.com
Tagged Domain Search Traffic
Top Regions For Tagged
Top Cities For Tagged
Gender Breakdown For Tagged
Age Breakdown For Tagged
Salary Breakdown For Tagged
Education Breakdown For Tagged
Taringa.net
Taringa Domain Search Traffic
Top Regions For Taringa
Top Cities For Taringa
Gender Breakdown For Taringa
Age Breakdown For Taringa
Salary Breakdown For Taringa
Education Breakdown For Taringa
Tribe.net
Tribe.net Domain Search Traffic
Top Regions For Tribe.net
Top Cities For Tribe.net
Gender Breakdown For Tribe.net
Age Breakdown For Tribe.net
Salary Breakdown For Tribe.net
Education Breakdown For Tribe.net
Tuenti.com
Tuenti Domain Search Traffic
Top Regions For Tuenti
Top Cities For Tuenti
Gender Breakdown For Tuenti
Age Breakdown For Tuenti
Salary Breakdown For Tuenti
Education Breakdown For Tuenti
Tumblr.com
Tumblr Domain Search Traffic
Top Regions For Tumblr
Top Cities For Tumblr
Gender Breakdown For Tumblr
Age Breakdown For Tumblr
Salary Breakdown For Tumblr
Education Breakdown For Tumblr
Twitter.com
Twitter Domain Search Traffic
Top Regions For Twitter
Top Cities For Twitter
Gender Breakdown For Twitter
Age Breakdown For Twitter
Salary Breakdown For Twitter
Education Breakdown For Twitter
Vkontakte.ru
Vkontakte Domain Search Traffic
Top Regions For Vkontakte
Top Cities For Vkontakte
Gender Breakdown For Vkontakte
Age Breakdown For Vkontakte
Salary Breakdown For Vkontakte
Education Breakdown For Vkontakte
Wayn.com
Wayn Domain Search Traffic
Top Regions For Wayn
Top Cities For Wayn
Gender Breakdown For Wayn
Age Breakdown For Wayn
Salary Breakdown For Wayn
Education Breakdown For Wayn
Weibo.com
Weibo Domain Search Traffic
Top Regions For Weibo
Top Cities For Weibo
Gender Breakdown For Weibo
Age Breakdown For Weibo
Salary Breakdown For Weibo
Education Breakdown For Weibo
Wer-kennt-wen.de
Wer-kennt-wen Domain Search Traffic
Top Regions For Wer-kennt-wen
Top Cities For Wer-kennt-wen
Gender Breakdown For Wer-kennt-wen
Age Breakdown For Wer-kennt-wen
Salary Breakdown For Wer-kennt-wen
Education Breakdown For Wer-kennt-wen
Xanga.com
Xanga Domain Search Traffic
Top Regions For Xanga
Top Cities For Xanga
Gender Breakdown For Xanga
Age Breakdown For Xanga
Salary Breakdown For Xanga
Education Breakdown For Xanga
Yelp.com
Yelp Domain Search Traffic
Top Regions For Yelp
Top Cities For Yelp
Gender Breakdown For Yelp
Age Breakdown For Yelp
Salary Breakdown For Yelp
Education Breakdown For Yelp
YouTube.com
YouTube Domain Search Traffic
Top Regions For YouTube
Top Cities For YouTube
Gender Breakdown For YouTube
Age Breakdown For YouTube
Salary Breakdown For YouTube
Education Breakdown For YouTube
