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2011 Social Network Analysis Report – Geographic – Demographic and Traffic Data Revealed

Brian Chappell.
By: Brian Chappell  |   April 6, 2011  |   View Comments

2010 was a rocky year in the social network space and many sites closed their doors including Propeller.com and Team Sugar, to name a few. Quite a few others continued their decline into yesterday’s news as we see more social network users consolidating their social profiles. Undoubtedly, Facebook’s continued growth worldwide has led to this as it becomes the de facto source for social networking.

We added coverage of the following international social networks this year:

  • Douban.com
  • Hyves.nl
  • Imvu.com
  • Kaixin001.com
  • Mixi.jp
  • NK.pl
  • Odnoklassniki.ru
  • QQ.com
  • Renren.com
  • Sonico.com
  • Tagged.com
  • Taringa.net
  • Tumblr.com
  • Vkontakte.ru
  • Wer-kennt-wen.de
  • Weibo.com

Download These Reports in PDF Format

2008 Version 2009 Version 2010 Version 2011 Version

2011 Social Network Analysis Methodology:

This year we will be reporting data a little differently, as last year we noticed a trend, specifically Google Insights for search seeing a large drop in ‘sitename.com’ domain search traffic.

No real clues ever surfaced to why this occurred, therefore we are looking at searches for strictly ‘name’ to correlate demographic and geographic data. This should give us a larger sampling of data, as users are much more likely to search for a site’s name then ‘name.com.’ However, with that said, certain networks such as Tribe.net still needed to utilize the ‘name.com’ variation, since people looking for ‘tribe’ could be looking for a myriad of things, thus corrupting the data set.

All data continues to come from Google because they have one of the largest data sets on the web. We continued to use their Google Ad Planner and Google Insight for Search product to pull demographic and geographic data.

The Top Cities and Top Region reports show proportionate interest levels to the area based on the given search query.

The Demographic and Geographic reports have Y axis numbers that are percentages out of 100, therefore if the score is .52 then its 52% of the population.

The Search Traffic reports are based on proportionate search traffic for the given query. Its on a scale of 100. Therefore if a given month shows the chart near 100 then that is the busiest month for query searches ever reported in Google during that given time frame.

2011 Social Network Data Sourcing Explanation:

Google Adplanner Data Accuracy Explanation:

http://www.google.com/support/adplanner/bin/answer.py?hl=en&answer=96385

How The Data is generated via Adplanner:

http://www.google.com/support/adplanner/bin/answer.py?hl=en&answer=98132

How The Data is generated via Insights for Search:

http://www.google.com/support/insights/bin/topic.py?hl=en&topic=13975

Citing These Sources

If you would like to re-use any of our images or source any of our content in this analysis you are free to republish it given you link back to this webpage.

Quick Jump Below

Badoo.com
Bebo.com
Digg.com
Douban.com
Facebook.com
Fark.com
Flickr.com
Flixster.com
Foursquare.com
Friendster.com
Gather.com
Habbo.com
Hi5.com
Hyves.nl
Identi.ca
Imvu.com
IndianPad.com
Kaixin001.com
Last.fm
Linkedin.com
Livejournal.com
Meetup.com
Metafilter.com
Mixi.jp
Mixx.com
Multiply.com
Myspace.com
Netlog.com
Newsvine.com
Ning.com
NK.pl
Odnoklassniki.ru
Plaxo.com
Plurk.com
qq.com
Reddit.com
Renren.com
Reunion.com
Skyrock.com
Sonico.com
Stumbleupon.com
Tagged.com
Taringa.net
Tribe.net
Tuenti.com
Tumblr.com
Twitter.com
Vkontakte.ru
Wayn.com
Weibo.com
Wer-kennt-wen.de
Xanga.com
Yelp.com
YouTube.com

Badoo.com


Badoo Domain Search Traffic

Top Regions For Badoo

Top Cities For Badoo

Gender Breakdown For Badoo

Age Breakdown For Badoo

Salary Breakdown For Badoo

Education Breakdown For Badoo

Bebo.com


Bebo Domain Search Traffic
Bebo Domain Search Traffic
Top Regions For Bebo
Top Regions For Bebo
Top Cities For Bebo
Top Cities For Bebo
Gender Breakdown For Bebo
Gender Breakdown For Bebo
Age Breakdown For Bebo
Age Breakdown For Bebo
Salary Breakdown For Bebo
Salary Breakdown For Bebo
Education Breakdown For Bebo
Education Breakdown For Bebo

Digg.com


Digg Domain Search Traffic
Digg Domain Search Traffic
Top Regions For Digg
Top Regions For Digg
Top Cities For Digg
Top Cities For Digg
Gender Breakdown For Digg
Gender Breakdown For Digg
Age Breakdown For Digg
Age Breakdown For Digg
Salary Breakdown For Digg
Salary Breakdown For Digg
Education Breakdown For Digg
Education Breakdown For Digg

Douban.com


Douban Domain Search Traffic
Douban Domain Search Traffic
Top Regions For Douban
Top Regions For Douban
Top Cities For Douban
Top Cities For Douban
Gender Breakdown For Douban
Gender Breakdown For Douban
Age Breakdown For Douban
Age Breakdown For Douban
Salary Breakdown For Douban
Salary Breakdown For Douban
Education Breakdown For Douban
Education Breakdown For Douban

Facebook.com


Facebook Domain Search Traffic
Facebook Domain Search Traffic
Top Regions For Facebook
Top Regions For Facebook
Top Cities For Facebook
Top Cities For Facebook
Gender Breakdown For Facebook
Gender Breakdown For Facebook
Age Breakdown For Facebook
Age Breakdown For Facebook
Salary Breakdown For Facebook
Salary Breakdown For Facebook
Education Breakdown For Facebook
Education Breakdown For Facebook

Fark.com


Fark Domain Search Traffic
Fark Domain Search Traffic
Top Regions For Fark
Top Regions For Fark
Top Cities For Fark
Top Cities For Fark
Gender Breakdown For Fark
Gender Breakdown For Fark
Age Breakdown For Fark
Age Breakdown For Fark
Salary Breakdown For Fark
Salary Breakdown For Fark
Education Breakdown For Fark
Education Breakdown For Fark

Flickr.com


Flickr Domain Search Traffic
Flickr Domain Search Traffic
Top Regions For Flickr
Top Regions For Flickr
Top Cities For Flickr
Top Cities For Flickr
Gender Breakdown For Flickr
Gender Breakdown For Flickr
Age Breakdown For Flickr
Age Breakdown For Flickr
Salary Breakdown For Flickr
Salary Breakdown For Flickr
Education Breakdown For Flickr
Education Breakdown For Flickr

Flixster.com


Flixster Domain Search Traffic
Flixster Domain Search Traffic
Top Regions For Flixster
Top Regions For Flixster
Top Cities For Flixster
Top Cities For Flixster
Gender Breakdown For Flixster
Gender Breakdown For Flixster
Age Breakdown For Flixster
Age Breakdown For Flixster
Salary Breakdown For Flixster
Salary Breakdown For Flixster
Education Breakdown For Flixster
Education Breakdown For Flixster

Foursquare.com


Foursquare Domain Search Traffic
Foursquare Domain Search Traffic
Top Regions For Foursquare
Top Regions For Foursquare
Top Cities For Foursquare
Top Cities For Foursquare
Gender Breakdown For Foursquare
Gender Breakdown For Foursquare
Age Breakdown For Foursquare
Age Breakdown For Foursquare
Salary Breakdown For Foursquare
Salary Breakdown For Foursquare
Education Breakdown For Foursquare
Education Breakdown For Foursquare

Friendster.com


Friendster Domain Search Traffic
Friendster Domain Search Traffic
Top Regions For Friendster
Top Regions For Friendster
Top Cities For Friendster
Top Cities For Friendster
Gender Breakdown For Friendster
Gender Breakdown For Friendster
Age Breakdown For Friendster
Age Breakdown For Friendster
Salary Breakdown For Friendster
Salary Breakdown For Friendster
Education Breakdown For Friendster
Education Breakdown For Friendster

Gather.com


Gather Domain Search Traffic
Gather Domain Search Traffic
Top Regions For Gather
N/A
Top Cities For Gather
N/A
Gender Breakdown For Gather
Gender Breakdown For Gather
Age Breakdown For Gather
Age Breakdown For Gather
Salary Breakdown For Gather
Salary Breakdown For Gather
Education Breakdown For Gather
Education Breakdown For Gather

Habbo.com


Habbo Domain Search Traffic
Habbo Domain Search Traffic
Top Regions For Habbo
Top Regions For Habbo
Top Cities For Habbo
Top Cities For Habbo
Gender Breakdown For Habbo
Gender Breakdown For Habbo
Age Breakdown For Habbo
Age Breakdown For Habbo
Salary Breakdown For Habbo
Salary Breakdown For Habbo
Education Breakdown For Habbo
Education Breakdown For Habbo

Hi5.com


Hi5 Domain Search Traffic
Hi5 Domain Search Traffic
Top Regions For Hi5
Top Regions For Hi5
Top Cities For Hi5
Top Cities For Hi5
Gender Breakdown For Hi5
Gender Breakdown For Hi5
Age Breakdown For Hi5
Age Breakdown For Hi5
Salary Breakdown For Hi5
Salary Breakdown For Hi5
Education Breakdown For Hi5
Education Breakdown For Hi5

Hyves.nl


Hyves.nl Domain Search Traffic
Hyves.nl Domain Search Traffic
Top Regions For Hyves.nl
Top Regions For Hyves.nl
Top Cities For Hyves.nl
Top Cities For Hyves.nl
Gender Breakdown For Hyves.nl
Gender Breakdown For Hyves.nl
Age Breakdown For Hyves.nl
Age Breakdown For Hyves.nl
Salary Breakdown For Hyves.nl
Salary Breakdown For Hyves.nl
Education Breakdown For Hyves.nl
Education Breakdown For Hyves.nl

Identi.ca


Identi.ca Domain Search Traffic
Identi.ca Domain Search Traffic
Top Regions For Identi.ca
Top Regions For Identi.ca
Top Cities For Identi.ca
Top Cities For Identi.ca
Gender Breakdown For Identi.ca
Gender Breakdown For Identi.ca
Age Breakdown For Identi.ca
Age Breakdown For Identi.ca
Salary Breakdown For Identi.ca
Salary Breakdown For Identi.ca
Education Breakdown For Identi.ca
Education Breakdown For Identi.ca

Imvu.com


Imvu Domain Search Traffic
Imvu Domain Search Traffic
Top Regions For Imvu
Top Regions For Imvu
Top Cities For Imvu
Top Cities For Imvu
Gender Breakdown For Imvu
Gender Breakdown For Imvu
Age Breakdown For Imvu
Age Breakdown For Imvu
Salary Breakdown For Imvu
Salary Breakdown For Imvu
Education Breakdown For Imvu
Education Breakdown For Imvu

IndianPad.com


IndianPad Domain Search Traffic
IndianPad Domain Search Traffic
Top Regions For IndianPad
Top Regions For IndianPad
Top Cities For IndianPad
Top Cities For IndianPad
Gender Breakdown For IndianPad
N/A
Age Breakdown For IndianPad
N/A
Salary Breakdown For IndianPad
N/A
Education Breakdown For IndianPad
N/A

Kaixin001.com


Kaixin001 Domain Search Traffic
Kaixin001 Domain Search Traffic
Top Regions For Kaixin001
Top Regions For Kaixin001
Top Cities For Kaixin001
Top Cities For Kaixin001
Gender Breakdown For Kaixin001
Gender Breakdown For Kaixin001
Age Breakdown For Kaixin001
Age Breakdown For Kaixin001
Salary Breakdown For Kaixin001
Salary Breakdown For Kaixin001
Education Breakdown For Kaixin001
Education Breakdown For Kaixin001

Last.fm


Last.fm Domain Search Traffic
Last.fm Domain Search Traffic
Top Regions For Last.fm
Top Regions For Last.fm
Top Cities For Last.fm
Top Cities For Last.fm
Gender Breakdown For Last.fm
Gender Breakdown For Last.fm
Age Breakdown For Last.fm
Age Breakdown For Last.fm
Salary Breakdown For Last.fm
Salary Breakdown For Last.fm
Education Breakdown For Last.fm
Education Breakdown For Last.fm

Linkedin.com


Linkedin Domain Search Traffic
Linkedin Domain Search Traffic
Top Regions For Linkedin
Top Regions For Linkedin
Top Cities For Linkedin
Top Cities For Linkedin
Gender Breakdown For Linkedin
Gender Breakdown For Linkedin
Age Breakdown For Linkedin
Age Breakdown For Linkedin
Salary Breakdown For Linkedin
Salary Breakdown For Linkedin
Education Breakdown For Linkedin
Education Breakdown For Linkedin

Livejournal.com


Livejournal Domain Search Traffic
Livejournal Domain Search Traffic
Top Regions For Livejournal
Top Regions For Livejournal
Top Cities For Livejournal
Top Cities For Livejournal
Gender Breakdown For Livejournal
Gender Breakdown For Livejournal
Age Breakdown For Livejournal
Age Breakdown For Livejournal
Salary Breakdown For Livejournal
Salary Breakdown For Livejournal
Education Breakdown For Livejournal
Education Breakdown For Livejournal

Meetup.com


Meetup Domain Search Traffic
Meetup Domain Search Traffic
Top Regions For Meetup
Top Regions For Meetup
Top Cities For Meetup
Top Cities For Meetup
Gender Breakdown For Meetup
Gender Breakdown For Meetup
Age Breakdown For Meetup
Age Breakdown For Meetup
Salary Breakdown For Meetup
Salary Breakdown For Meetup
Education Breakdown For Meetup
Education Breakdown For Meetup

Metafilter.com


Metafilter Domain Search Traffic
Metafilter Domain Search Traffic
Top Regions For Metafilter
Top Regions For Metafilter
Top Cities For Metafilter
Top Cities For Metafilter
Gender Breakdown For Metafilter
Gender Breakdown For Metafilter
Age Breakdown For Metafilter
Age Breakdown For Metafilter
Salary Breakdown For Metafilter
Salary Breakdown For Metafilter
Education Breakdown For Metafilter
Education Breakdown For Metafilter

Mixi.jp


Mixi Domain Search Traffic
Mixi Domain Search Traffic
Top Regions For Mixi
Top Regions For Mixi
Top Cities For Mixi
Top Cities For Mixi
Gender Breakdown For Mixi
Gender Breakdown For Mixi
Age Breakdown For Mixi
Age Breakdown For Mixi
Salary Breakdown For Mixi
Salary Breakdown For Mixi
Education Breakdown For Mixi
Education Breakdown For Mixi

Mixx.com


Mixx Domain Search Traffic
Mixx Domain Search Traffic
Top Regions For Mixx
N/A
Top Cities For Mixx
N/A
Gender Breakdown For Mixx
Gender Breakdown For Mixx
Age Breakdown For Mixx
Age Breakdown For Mixx
Salary Breakdown For Mixx
Salary Breakdown For Mixx
Education Breakdown For Mixx
Education Breakdown For Mixx

Multiply.com


Multiply Domain Search Traffic
Multiply Domain Search Traffic
Top Regions For Multiply
Top Regions For Multiply
Top Cities For Multiply
Top Cities For Multiply
Gender Breakdown For Multiply
Gender Breakdown For Multiply
Age Breakdown For Multiply
Age Breakdown For Multiply
Salary Breakdown For Multiply
Salary Breakdown For Multiply
Education Breakdown For Multiply
Education Breakdown For Multiply

Myspace.com


Myspace Domain Search Traffic
Myspace Domain Search Traffic
Top Regions For Myspace
Top Regions For Myspace
Top Cities For Myspace
Top Cities For Myspace
Gender Breakdown For Myspace
Gender Breakdown For Myspace
Age Breakdown For Myspace
Age Breakdown For Myspace
Salary Breakdown For Myspace
Salary Breakdown For Myspace
Education Breakdown For Myspace
Education Breakdown For Myspace

Netlog.com


Netlog Domain Search Traffic
Netlog Domain Search Traffic
Top Regions For Netlog
Top Regions For Netlog
Top Cities For Netlog
Top Cities For Netlog
Gender Breakdown For Netlog
Gender Breakdown For Netlog
Age Breakdown For Netlog
Age Breakdown For Netlog
Salary Breakdown For Netlog
Salary Breakdown For Netlog
Education Breakdown For Netlog
Education Breakdown For Netlog

Newsvine.com


Newsvine Domain Search Traffic
Newsvine Domain Search Traffic
Top Regions For Newsvine
Top Regions For Newsvine
Top Cities For Newsvine
Top Cities For Newsvine
Gender Breakdown For Newsvine
Gender Breakdown For Newsvine
Age Breakdown For Newsvine
Age Breakdown For Newsvine
Salary Breakdown For Newsvine
Salary Breakdown For Newsvine
Education Breakdown For Newsvine
Education Breakdown For Newsvine

Ning.com


Ning Domain Search Traffic
Ning Domain Search Traffic
Top Regions For Ning
Top Regions For Ning
Top Cities For Ning
Top Cities For Ning
Gender Breakdown For Ning
Gender Breakdown For Ning
Age Breakdown For Ning
Age Breakdown For Ning
Salary Breakdown For Ning
Salary Breakdown For Ning
Education Breakdown For Ning
Education Breakdown For Ning

NK.pl


NK Domain Search Traffic
NK Domain Search Traffic
Top Regions For NK
Top Regions For NK
Top Cities For NK
Top Cities For NK
Gender Breakdown For NK
Gender Breakdown For NK
Age Breakdown For NK
Age Breakdown For NK
Salary Breakdown For NK
Salary Breakdown For NK
Education Breakdown For NK
Education Breakdown For NK

Odnoklassniki.ru


Odnoklassniki Domain Search Traffic
Odnoklassniki Domain Search Traffic
Top Regions For Odnoklassniki
Top Regions For Odnoklassniki
Top Cities For Odnoklassniki
Top Cities For Odnoklassniki
Gender Breakdown For Odnoklassniki
Gender Breakdown For Odnoklassniki
Age Breakdown For Odnoklassniki
Age Breakdown For Odnoklassniki
Salary Breakdown For Odnoklassniki
Salary Breakdown For Odnoklassniki
Education Breakdown For Odnoklassniki
Education Breakdown For Odnoklassniki

Plaxo.com


Plaxo Domain Search Traffic
Plaxo Domain Search Traffic
Top Regions For Plaxo
Top Regions For Plaxo
Top Cities For Plaxo
Top Cities For Plaxo
Gender Breakdown For Plaxo
Gender Breakdown For Plaxo
Age Breakdown For Plaxo
Age Breakdown For Plaxo
Salary Breakdown For Plaxo
Salary Breakdown For Plaxo
Education Breakdown For Plaxo
Education Breakdown For Plaxo

Plurk.com


Plurk Domain Search Traffic
Plurk Domain Search Traffic
Top Regions For Plurk
Top Regions For Plurk
Top Cities For Plurk
Top Cities For Plurk
Gender Breakdown For Plurk
Gender Breakdown For Plurk
Age Breakdown For Plurk
Age Breakdown For Plurk
Salary Breakdown For Plurk
Salary Breakdown For Plurk
Education Breakdown For Plurk
Education Breakdown For Plurk

qq.com


qq Domain Search Traffic
qq Domain Search Traffic
Top Regions For qq
Top Regions For qq
Top Cities For qq
Top Cities For qq
Gender Breakdown For qq
Gender Breakdown For qq
Age Breakdown For qq
Age Breakdown For qq
Salary Breakdown For qq
Salary Breakdown For qq
Education Breakdown For qq
Education Breakdown For qq

Reddit.com


Reddit Domain Search Traffic
Reddit Domain Search Traffic
Top Regions For Reddit
Top Regions For Reddit
Top Cities For Reddit
Top Cities For Reddit
Gender Breakdown For Reddit
Gender Breakdown For Reddit
Age Breakdown For Reddit
Age Breakdown For Reddit
Salary Breakdown For Reddit
Salary Breakdown For Reddit
Education Breakdown For Reddit
Education Breakdown For Reddit

Renren.com


Renren Domain Search Traffic
Renren Domain Search Traffic
Top Regions For Renren
Top Regions For Renren
Top Cities For Renren
Top Cities For Renren
Gender Breakdown For Renren
Gender Breakdown For Renren
Age Breakdown For Renren
Age Breakdown For Renren
Salary Breakdown For Renren
Salary Breakdown For Renren
Education Breakdown For Renren
Education Breakdown For Renren

Reunion.com


Reunion Domain Search Traffic
Reunion Domain Search Traffic
Top Regions For Reunion
Top Regions For Reunion
Top Cities For Reunion
Top Cities For Reunion
Gender Breakdown For Reunion
Gender Breakdown For Reunion
Age Breakdown For Reunion
Age Breakdown For Reunion
Salary Breakdown For Reunion
Salary Breakdown For Reunion
Education Breakdown For Reunion
Education Breakdown For Reunion

Skyrock.com


Skyrock Domain Search Traffic
Skyrock Domain Search Traffic
Top Regions For Skyrock
Top Regions For Skyrock
Top Cities For Skyrock
Top Cities For Skyrock
Gender Breakdown For Skyrock
Gender Breakdown For Skyrock
Age Breakdown For Skyrock
Age Breakdown For Skyrock
Salary Breakdown For Skyrock
Salary Breakdown For Skyrock
Education Breakdown For Skyrock
Education Breakdown For Skyrock

Sonico.com


Sonico Domain Search Traffic
Sonico Domain Search Traffic
Top Regions For Sonico
Top Regions For Sonico
Top Cities For Sonico
Top Cities For Sonico
Gender Breakdown For Sonico
Gender Breakdown For Sonico
Age Breakdown For Sonico
Age Breakdown For Sonico
Salary Breakdown For Sonico
Salary Breakdown For Sonico
Education Breakdown For Sonico
Education Breakdown For Sonico

Stumbleupon.com


Stumbleupon Domain Search Traffic
Stumbleupon Domain Search Traffic
Top Regions For Stumbleupon
Top Regions For Stumbleupon
Top Cities For Stumbleupon
Top Cities For Stumbleupon
Gender Breakdown For Stumbleupon
Gender Breakdown For Stumbleupon
Age Breakdown For Stumbleupon
Age Breakdown For Stumbleupon
Salary Breakdown For Stumbleupon
Salary Breakdown For Stumbleupon
Education Breakdown For Stumbleupon
Education Breakdown For Stumbleupon

Tagged.com


Tagged Domain Search Traffic
Tagged Domain Search Traffic
Top Regions For Tagged
Top Regions For Tagged
Top Cities For Tagged
Top Cities For Tagged
Gender Breakdown For Tagged
Gender Breakdown For Tagged
Age Breakdown For Tagged
Age Breakdown For Tagged
Salary Breakdown For Tagged
Salary Breakdown For Tagged
Education Breakdown For Tagged
Education Breakdown For Tagged

Taringa.net


Taringa Domain Search Traffic
Taringa Domain Search Traffic
Top Regions For Taringa
Top Regions For Taringa
Top Cities For Taringa
Top Cities For Taringa
Gender Breakdown For Taringa
Gender Breakdown For Taringa
Age Breakdown For Taringa
Age Breakdown For Taringa
Salary Breakdown For Taringa
Salary Breakdown For Taringa
Education Breakdown For Taringa
Education Breakdown For Taringa

Tribe.net


Tribe.net Domain Search Traffic
Tribe.net Domain Search Traffic
Top Regions For Tribe.net
Top Regions For Tribe.net
Top Cities For Tribe.net
Top Cities For Tribe.net
Gender Breakdown For Tribe.net
Gender Breakdown For Tribe.net
Age Breakdown For Tribe.net
Age Breakdown For Tribe.net
Salary Breakdown For Tribe.net
Salary Breakdown For Tribe.net
Education Breakdown For Tribe.net
Education Breakdown For Tribe.net

Tuenti.com


Tuenti Domain Search Traffic
Tuenti Domain Search Traffic
Top Regions For Tuenti
Top Regions For Tuenti
Top Cities For Tuenti
Top Cities For Tuenti
Gender Breakdown For Tuenti
Gender Breakdown For Tuenti
Age Breakdown For Tuenti
Age Breakdown For Tuenti
Salary Breakdown For Tuenti
Salary Breakdown For Tuenti
Education Breakdown For Tuenti
Education Breakdown For Tuenti

Tumblr.com


Tumblr Domain Search Traffic
Tumblr Domain Search Traffic
Top Regions For Tumblr
Top Regions For Tumblr
Top Cities For Tumblr
Top Cities For Tumblr
Gender Breakdown For Tumblr
Gender Breakdown For Tumblr
Age Breakdown For Tumblr
Age Breakdown For Tumblr
Salary Breakdown For Tumblr
Salary Breakdown For Tumblr
Education Breakdown For Tumblr
Education Breakdown For Tumblr

Twitter.com


Twitter Domain Search Traffic
Twitter Domain Search Traffic
Top Regions For Twitter
Top Regions For Twitter
Top Cities For Twitter
Top Cities For Twitter
Gender Breakdown For Twitter
Gender Breakdown For Twitter
Age Breakdown For Twitter
Age Breakdown For Twitter
Salary Breakdown For Twitter
Salary Breakdown For Twitter
Education Breakdown For Twitter
Education Breakdown For Twitter

Vkontakte.ru


Vkontakte Domain Search Traffic
Vkontakte Domain Search Traffic
Top Regions For Vkontakte
Top Regions For Vkontakte
Top Cities For Vkontakte
Top Cities For Vkontakte
Gender Breakdown For Vkontakte
Gender Breakdown For Vkontakte
Age Breakdown For Vkontakte
Age Breakdown For Vkontakte
Salary Breakdown For Vkontakte
Salary Breakdown For Vkontakte
Education Breakdown For Vkontakte
Education Breakdown For Vkontakte

Wayn.com


Wayn Domain Search Traffic
Wayn Domain Search Traffic
Top Regions For Wayn
Top Regions For Wayn
Top Cities For Wayn
Top Cities For Wayn
Gender Breakdown For Wayn
Gender Breakdown For Wayn
Age Breakdown For Wayn
Age Breakdown For Wayn
Salary Breakdown For Wayn
Salary Breakdown For Wayn
Education Breakdown For Wayn
Education Breakdown For Wayn

Weibo.com


Weibo Domain Search Traffic
Weibo Domain Search Traffic
Top Regions For Weibo
Top Regions For Weibo
Top Cities For Weibo
Top Cities For Weibo
Gender Breakdown For Weibo
Gender Breakdown For Weibo
Age Breakdown For Weibo
Age Breakdown For Weibo
Salary Breakdown For Weibo
Salary Breakdown For Weibo
Education Breakdown For Weibo
Education Breakdown For Weibo

Wer-kennt-wen.de


Wer-kennt-wen Domain Search Traffic
Wer-kennt-wen Domain Search Traffic
Top Regions For Wer-kennt-wen
Top Regions For Wer-kennt-wen
Top Cities For Wer-kennt-wen
Top Cities For Wer-kennt-wen
Gender Breakdown For Wer-kennt-wen
Gender Breakdown For Wer-kennt-wen
Age Breakdown For Wer-kennt-wen
Age Breakdown For Wer-kennt-wen
Salary Breakdown For Wer-kennt-wen
Salary Breakdown For Wer-kennt-wen
Education Breakdown For Wer-kennt-wen
Education Breakdown For Wer-kennt-wen

Xanga.com


Xanga Domain Search Traffic
Xanga Domain Search Traffic
Top Regions For Xanga
Top Regions For Xanga
Top Cities For Xanga
Top Cities For Xanga
Gender Breakdown For Xanga
Gender Breakdown For Xanga
Age Breakdown For Xanga
Age Breakdown For Xanga
Salary Breakdown For Xanga
Salary Breakdown For Xanga
Education Breakdown For Xanga
Education Breakdown For Xanga

Yelp.com


Yelp Domain Search Traffic
Yelp Domain Search Traffic
Top Regions For Yelp
Top Regions For Yelp
Top Cities For Yelp
Top Cities For Yelp
Gender Breakdown For Yelp
Gender Breakdown For Yelp
Age Breakdown For Yelp
Age Breakdown For Yelp
Salary Breakdown For Yelp
Salary Breakdown For Yelp
Education Breakdown For Yelp
Education Breakdown For Yelp

YouTube.com


YouTube Domain Search Traffic
YouTube Domain Search Traffic
Top Regions For YouTube
Top Regions For YouTube
Top Cities For YouTube
Top Cities For YouTube
Gender Breakdown For YouTube
Gender Breakdown For YouTube
Age Breakdown For YouTube
Age Breakdown For YouTube
Salary Breakdown For YouTube
Salary Breakdown For YouTube
Education Breakdown For YouTube
Education Breakdown For YouTube


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Comments

52 thoughts on “2011 Social Network Analysis Report – Geographic – Demographic and Traffic Data Revealed

  1. SetSocial

    Wow, really interesting stuff. I also didn't know about the Google Insights for Search. Unfortunately, they still don't have a API for it, but it provides an amazing wealth of knowledge. Great article.

  2. SetSocial

    Wow, really interesting stuff. I also didn't know about the Google Insights for Search. Unfortunately, they still don't have a API for it, but it provides an amazing wealth of knowledge. Great article.

  3. DanaLookadoo

    Sexy analysis! Kudos as well to sharing your methodology and resources!!

    And who would have imagined that Brazil was the top region for Twitter?

  4. DanaLookadoo

    Sexy analysis! Kudos as well to sharing your methodology and resources!!

    And who would have imagined that Brazil was the top region for Twitter?

  5. Anonymous

    At the time of pulling this data that is what it was. Please read my methodology section for clues into how to best interpret this data. Its proportionate search interest to the area or region. Its not saying that the most users on Twitter are from that area.

    If I were interpreting that section for example I would say to myself, Ok, apparently in Venezuala and Brazil they are seriously interested in Twitter.

    Now let me go do some digging.

    Here is more data from Comscore stating that assumption is pretty accurate.

    http://comscore.com/Press_Events/Press_Releases/2010/8/Indonesia_Brazil_and_Venezuela_Lead_Global_Surge_in_Twitter_Usage

    Anytime you try to act on data I encourage users to find other sources to back up situations. Remember this is one comprehensive data set. There are others out there and as the marketer you should be looking to cross check.

  6. BrianChappell

    At the time of pulling this data that is what it was. Please read my methodology section for clues into how to best interpret this data. Its proportionate search interest to the area or region. Its not saying that the most users on Twitter are from that area.

    If I were interpreting that section for example I would say to myself, Ok, apparently in Venezuala and Brazil they are seriously interested in Twitter.

    Now let me go do some digging.

    Here is more data from Comscore stating that assumption is pretty accurate.

    http://comscore.com/Press_Events/Press_Releases/2010/8/Indonesia_Brazil_and_Venezuela_Lead_Global_Surge_in_Twitter_Usage

    Anytime you try to act on data I encourage users to find other sources to back up situations. Remember this is one comprehensive data set. There are others out there and as the marketer you should be looking to cross check.

  7. Steve

    Brian - great to be on your list this year. We have a lot of big things planned at Tagged in 2011 - would enjoy briefing you and Ignite. Hope to hear from you soon.

  8. Steve

    Brian - great to be on your list this year. We have a lot of big things planned at Tagged in 2011 - would enjoy briefing you and Ignite. Hope to hear from you soon.

  9. Allison Brill

    Wow! I'm completely nerd-ing out over this analysis. I wonder what happened in Waterloo (Canada) that got so many people interested in Foursquare. Very interesting indeed!

  10. Allison Brill

    Wow! I'm completely nerd-ing out over this analysis. I wonder what happened in Waterloo (Canada) that got so many people interested in Foursquare. Very interesting indeed!

  11. Anonymous

    If you are trying to reach me unfortunetly I am out of the office on Maternity leave. I will be back checking emails on Thursday, April 14th.

  12. Anonymous

    I am curious about how cities like Milpitas and Sterling (CA, USA) have shown up on such a diverse amount of networks. Is it because of server traffic, ISP hubs or is it demographics?

  13. jahmaicherry

    I am curious about how cities like Milpitas and Sterling (CA, USA) have shown up on such a diverse amount of networks. Is it because of server traffic, ISP hubs or is it demographics?

  14. Anonymous

    If you are trying to reach me unfortunetly I am out of the office on Maternity leave. I will be back checking emails on Thursday, April 14th.

  15. Pam Blomfield

    I'm from Waterloo, Canada! We have RIM (maker of the Playbook and Blackberry) headquarters and Google and other big name high-tech firms in the area. We also have 2 universities in town University of Waterloo and Wilfrid Laurier University. We're known as one of Canada's high-tech 'bubbles' and with students added into that mix, a lot of traffic can be created!

    I was so excited to see Waterloo as the top city for Foursquare!

  16. Pam Blomfield

    I'm from Waterloo, Canada! We have RIM (maker of the Playbook and Blackberry) headquarters and Google and other big name high-tech firms in the area. We also have 2 universities in town University of Waterloo and Wilfrid Laurier University. We're known as one of Canada's high-tech 'bubbles' and with students added into that mix, a lot of traffic can be created!

    I was so excited to see Waterloo as the top city for Foursquare!

  17. Anonymous

    If you are trying to reach me unfortunetly I am out of the office on Maternity leave. I will be back checking emails on Thursday, April 14th.

  18. Anonymous

    I noticed it as well and it is an interesting data anomaly that is worth investigating further. Your assumptions aligned pretty similarly to what I assumed as well. But it is hard to say for certain since the analysis from that angle is based on proportionate search traffic for the regions of interest.

  19. BrianChappell

    I noticed it as well and it is an interesting data anomaly that is worth investigating further. Your assumptions aligned pretty similarly to what I assumed as well. But it is hard to say for certain since the analysis from that angle is based on proportionate search traffic for the regions of interest.

  20. Steve

    ore on Waterloo - Tagged is a major co-op participant with the University of Waterloo and a number of the talented CS interns that we have had the pleasure of working with have signed on with Tagged full time. Waterloo is indeed a high tech hot spot!

  21. KelliBurns

    I've never heard of the city of Ashburn (a top Foursquare city). What state is this in? I looked it up and found several Ashburns in the US.

  22. Saurabh Pratap Singh

    The article shows that we do not need lengthy articles (in words) always to put our points forward. Really great and insightful. It helps to narrow down the alternatives for social media marketers, depending on the demography/geography/income level of their prospective customers.

  23. Saurabh Pratap Singh

    The article shows that we do not need lengthy articles (in words) always to put our points forward. Really great and insightful. It helps to narrow down the alternatives for social media marketers, depending on the demography/geography/income level of their prospective customers.

  24. Saurabh Pratap Singh

    Really helpful and great article. It helps the social media marketers to narrow down their alternatives for choosing the available tools given above. We can easily choose the one which suits best to the specifics (like age, income, geography, etc) of our target segments.

  25. Federico Caramella

    This is too good to be real... excelent data! :)
    There is in some cases, things that seems suspect, like many people already commented but the data is in general great. Congrats from Argentina!

  26. Anonymous

    Your analysis is quite eye opening.  I'll be delving into these numbers for hours

  27. Anonymous

    If you are cross checking, I will say this, Google updates its data set quite frequently so numbers, at the time of my pulling them, and the time you cross check will never align.

    If that isn't the issue please elaborate.

  28. BrianChappell

    If you are cross checking, I will say this, Google updates its data set quite frequently so numbers, at the time of my pulling them, and the time you cross check will never align.

    If that isn't the issue please elaborate.

  29. Laura

    Is all your data from Google Insights? Does that mean that the demographics/education/salary stats of each platform actually refer to the demographics of the population performing a search for these platforms on Google, not the actual demographics of its users? Please clarify. Thanks!

  30. Anonymous

    Thanks for your question Laura, Id'e recommend reading over the methodology section again. Data is pulled from several sources from Google, not just Insights for search.

    "Does that mean that the demographics/education/salary stats of each platform actually refer to the demographics of the population performing a search for these platforms on Google, not the actual demographics of its users?"

    Yes. One can infer that if a user searches for these sites then they use it. People use search as a means to get to the websites they use. This is a very common method of using the Internet and is strong enough of a correlation to base the study on.

    There is no 100% accurate way to tell the demographics of a websites users. This is currently the best public facing dataset to make estimates on when analyzing and understanding demographics on websites.

  31. BrianChappell

    Thanks for your question Laura, Id'e recommend reading over the methodology section again. Data is pulled from several sources from Google, not just Insights for search.

    "Does that mean that the demographics/education/salary stats of each platform actually refer to the demographics of the population performing a search for these platforms on Google, not the actual demographics of its users?"

    Yes. One can infer that if a user searches for these sites then they use it. People use search as a means to get to the websites they use. This is a very common method of using the Internet and is strong enough of a correlation to base the study on.

    There is no 100% accurate way to tell the demographics of a websites users. This is currently the best public facing dataset to make estimates on when analyzing and understanding demographics on websites.

  32. Matthew Ferrara

    I'm confused: How come there are NO United States data points in the Facebook TOP REGION section - and TOP city cites Milpitas (assuming California?) which has a population of 62,000 people?? Please advise. How can this be?

  33. Matthew Ferrara

    I'm confused: How come there are NO United States data points in the Facebook TOP REGION section - and TOP city cites Milpitas (assuming California?) which has a population of 62,000 people?? Please advise. How can this be?

  34. crystal awards

    Very interesting statistics. I've noticed that the social networking sites that seem to outlast their competitors allow outbound links and the sites that die quickly don't.  I know most people won't like the idea that spam opportunities drive the web but I think that that is a factor in how quickly new social media enterprises get adopted. ;-)

  35. crystal awards

    Very interesting statistics. I've noticed that the social networking sites that seem to outlast their competitors allow outbound links and the sites that die quickly don't.  I know most people won't like the idea that spam opportunities drive the web but I think that that is a factor in how quickly new social media enterprises get adopted. ;-)

  36. no credit check loans

    Social network analysis is based on an assumption of the importance of relationships among interacting units. The social network perspective encompasses theories, models, and applications that are expressed in terms of relational concepts or processes. Along with growing interest and increased use of network analysis has come a consensus about the central principles underlying the network perspective. The field of network analysis is conventionally criticized for being too much methodological and too little theoretical. Critics say that there are few truly network theories of substantive phenomena. This is not a well-considered argument, however, because when examples of network theories are presented, critics say 'that's not really a network theory'. This is natural because theories that account for, say, psychological phenomena, tend to have a lot of psychological content. Theories that account for sociological phenomena have sociological independent variables. Only theories that explain network phenomena tend to have a lot of network content.

  37. Sean Oshee

    I tend to use Google Insights for market research. It's invaluable to know what search terms are used for certain areas of the country. Local search is the future of marketing. Social media, on the other hand, I'm not so certain about.

  38. GuyRM

    Quick question about the tumblr.com Top Regions - when it says tumblr.com interest from the Philippines is 100%, does that mean 100% of people in the Philippines have Googled tumblr.com? Surely the US, which accounts for the largest amount of tumblr users, would have a higher 'interest'?

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