It’s been that way since the agency started in 2007. Our founder, Jim Tobin, recognized social media had the potential to fundamentally change the way brands communicate with their customers and prospects. He built Ignite Social Media from the ground up to focus 100% of our time providing services that help brands engage their customers in these two-way conversations online.
We work with brand managers, marketers, PR or social media teams, and even other agencies to deliver social media marketing services that generate measurable business results.
Social Media Strategy Development
Be it across the entire social media mix or the small-scale plans for product launches, we have a well-defined, market-tested process for working with clients on award-winning social strategies. We build a roadmap for success aligning audience, objectives, strategies and tactics in a way that achieves specific, measurable results.
Social Media Consulting
Some brands choose to execute their social media marketing strategies utilizing an in-house team. Those brands choose us as their strategic partner. Our consulting practice works collaboratively with your in-house social media team to develop an overarching strategic direction and measurement plan up front. Then, we’re here to support you for the long haul, helping you apply and stay accountable to that strategy in an ever-changing space.
After building a solid community strategy, our Community Managers immerse themselves in the brand’s channels to engage potential and current customers, brand advocates, media and other interested audiences. Our #CMGR team is a one-stop shop for creating lively and engaged social media communities through editorial planning, content creation, art direction, monitoring and moderation, surprise and delight campaigns, and community building.
Crises rarely begin as a result of your social media efforts, but you can bet nearly every crisis your brand might experience will show up in some way on the social web. Our Community Management, Strategy and Analytics teams have years of experience handling escalations and crisis communications in social media for some of the biggest brands in the world—brands with a lot of eyes watching their every move. Whether you need a pre-emptive crisis and escalation plan, a few days of strategic guidance or just more eyes on your channels to handle a surge in complaints, we can build an experienced team to help you get through it all.
Social Content Creation
Some brands just throw their ads on Facebook. We don’t create content for those brands. We have two in-house studios and years of experience creating Passion Point focused social media content that truly engages fans around your brand and products.
Strategically smart targeting paired with real-time optimization results in ads that resonate with the community and exceed goals. For many brands, using our Organish™ approach, which combines quality content creation, community management and efficient paid media, has dramatically cut cost per engagement and increased share of voice, channel growth and engagement.
The goal of any promotion is to achieve the brand’s business objectives, and a well-planned and executed social media promotion does just that. The right program moves customers through the purchase loop and can turn customers into fans and fans into advocates.
Reviews from others are one of the most powerful marketing tools a brand can have—but those reviews need to be genuine. We work with our influencer network to generate and syndicate genuine branded content that is on message but also in their voice and relevant to their particular audiences.
Measurement & Monitoring
Our analysts do more than report on KPIs. They set goals and deliver custom-designed reports that help you see what’s needed to meet those goals. They’ve also spent a lot of time thinking about social ROI for brands with vastly different business models and developed eight social values models and counting. We’ll work with you to adapt these models or even build new ones to fit your specific business needs.
Sure, we track the basics like share of voice and brand mentions with social listening, but the real value comes from the insights our analysts glean from reviewing real consumer conversations. These insights can help inform brand decisions on everything from marketing campaigns to product development and customer service practices.