The Goal: The Windows marketing team wanted to build their fan base across social networks and to generate positive sentiment about Windows 7 among "transitioners" - students entering or graduating college who are likely to be in the market for a new computer.
The Goal: Windows Live was looking to improve perception through active, engaged Facebook communities. Each page had unique challenges - Hotmail needed to drive awareness of the redesigned email service through fan growth, and Messenger needed to drive more quality interactions with its already massive fan-base.
The Goal: The Chrysler Group Jeep® brand was looking for a social program to raise awareness of the launch of the 2012 Jeep Wrangler Arctic Edition and the brand's sponsorship of the Winter X Games. A secondary goal was to increase connections on Jeep social platforms.