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Social Media Stats and Benchmarks: Fall 2019

As a result of ever-changing content algorithms, social media benchmarks are fickle. There’s a good chance what will follow in this post will be irrelevant as soon as it’s published but, what the heck, let’s look at a few social media stats and benchmarks we’ve seen over the past few months.

Facebook Calls to Action and Ad Placements

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In our sample of data, we found that, on average, Facebook post engagement rates increase by 88% when the call-to-action in the copy is a question.

Facebook is also pushing the use of multiple ad placements (i.e. Facebook Newsfeed, Instagram Newsfeed, Instagram Stories, Audience Network, Marketplace, Messenger Ads, etc.). We took a look at efficiencies gained after leveraging 4+ placements for ads and discovered an average cost-per-objective decrease of 30% across a sample of clients.

Start Using Twitter Cards!

When you’re posting links on Twitter, make sure that you use the Twitter Card formatting! Across a sample of clients, we noticed that click-through rates were 2x higher when using Twitter Cards versus putting the link in tweet copy.

Don’t Forget About Instagram Hashtags

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Are you using hashtags with your Instagram content? If not, you could be missing out. We noticed an 80% correlation between the volume of impressions from hashtags and the percentage of new users exposed to travel client Instagram posts. 

Additionally, we noticed that an average of 35% of impressions came from non-fans for a CPG client. The general range was varied at 15% on the low-end to 80% on the high end!

Add those hashtags to get more exposure to new eyeballs!

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