Depending on your business objectives, social media marketing can wear multiple hats. It can be used to drive brand awareness, product consideration, direct sales, and customer care. Quantifying the value behind social content that drives awareness, consideration, and, especially, direct sales/conversions is, for the...

As a result of ever-changing content algorithms, social media benchmarks are fickle. There's a good chance what will follow in this post will be irrelevant as soon as it's published but, what the heck, let's look at a few social media stats and benchmarks we've...

In experimenting with our own e-commerce platform, we thought long and hard about what these targets should be and how we should determine parameters for spend, optimization, and profit.  From this, we put together a few calculations to help you determine what ROAS benchmarks are...

Have you ever wondered how much of an incremental impact your Facebook ads have on your business? Facebook conversion lift studies now make it easier than ever. Say goodbye to the days of working with a third-party research partner and spending an absorbent amount of...

2019 Social Media Metrics Time flies and, believe it or not, it’s already time to start thinking about planning for next year. Every good strategy requires a good measurement plan. To help you start thinking about 2019 social media metrics, we put together a list of...

Even before the Zuckerberg Cambridge Analytica hearing, the idea of Facebook offering an ad-free subscription model would pop up now and again. Surrounding the recent controversy, that idea has been more widely toyed with. On the Today Show Facebook COO Sheryl Sandberg said an ad-free...

In this edition of Ignite Your Week, we're talking about benchmarks before the impending Facebook algorithm change. So before the change we wanted to take a look at some benchmarks so we could compare once the algorithm actually takes effect. We looked at over six...

This business with Cambridge Analytica is kind of a mess which makes distilling what’s really going on a challenge. Below I’ve included answers to some key questions to help you make sense of what’s going on. Was it a Hack or a Leak? Neither. At the time...

With Facebook consistently changing the News Feed algorithm to reduce organic reach, many page owners are, justifiably, concerned about the future of their page’s ability to generate impressions. While most brands will be fine by supplementing the decrease in organic reach with paid support, pages...