More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following...

Listening to what your customers are saying about your brand and product(s) is an important part of any social media strategy. Tools that provide monitoring services are doorways into a world of product feedback, customer complaints & praise, competitor announcements, industry trends and much, much...

New social networks pop up every now and then, leading the marketing and tech blogging world to collectively proclaim it as the next big thing. Some transcend fad and end up in our hearts like Pinterest, while others caused a freak-out for a few weeks...

The podcast bug seems to have really infected everyone. It only took a decade or so. And Serial. And a dude in a garage who interviewed the President of the United States. But it’s here. Since it’s here, we wanted to share a few favorites...