Where to Start Start at the very beginning. Assess why is the brand on social media in the first place? Why have they chosen these channels? We like to start with people first, so we want to make sure that the brand is reaching people and communicating...
Wow. What a decade this past year has been. As 2020 is now in hindsight, it will live in infamy as one of the most perplexing years of the modern era. With murder hornets, African dust storms blanketing Puerto Rico, and a biblical plague of...
Native social media analytics capabilities have changed a lot over the past year or so. Facebook, arguably, has one of the most-robust native analytics platforms available providing an overwhelmingly high number of data points. Other network platform analytics capabilities tend to live in the shadows...
Depending on your business objectives, social media marketing can wear multiple hats. It can be used to drive brand awareness, product consideration, direct sales, and customer care. Quantifying the value behind social content that drives awareness, consideration, and, especially, direct sales/conversions is, for the...
As a result of ever-changing content algorithms, social media benchmarks are fickle. There's a good chance what will follow in this post will be irrelevant as soon as it's published but, what the heck, let's look at a few social media stats and benchmarks we've...
In experimenting with our own e-commerce platform, we thought long and hard about what these targets should be and how we should determine parameters for spend, optimization, and profit. From this, we put together a few calculations to help you determine what ROAS benchmarks are...
Phase I: Social Ad Targeting to Address the Customer Journey – Broad TargetingPhase III: Social Ad Targeting to Address the Customer Journey – Lead ConversionPhase IV: Social Ad Targeting to Address the Customer Journey – Loyalty Targeting After casting a wide net to reach the largest...
Have you ever wondered how much of an incremental impact your Facebook ads have on your business? Facebook conversion lift studies now make it easier than ever. Say goodbye to the days of working with a third-party research partner and spending an absorbent amount of...
2019 Social Media Metrics Time flies and, believe it or not, it’s already time to start thinking about planning for next year. Every good strategy requires a good measurement plan. To help you start thinking about 2019 social media metrics, we put together a list of...
Even before the Zuckerberg Cambridge Analytica hearing, the idea of Facebook offering an ad-free subscription model would pop up now and again. Surrounding the recent controversy, that idea has been more widely toyed with. On the Today Show Facebook COO Sheryl Sandberg said an ad-free...