Ignite Social Media hosted the first ever “Snapinar”; a webinar about Snapchat, on Snapchat! We wanted to use this opportunity to test how to best measure Snapchat campaigns. In this post, we’ll discuss Snapchat KPIs and best practices, as well as challenges that come with...

Facebook recently announced the way their ad platform calculates cost-per-click (CPC) is changing. The new CPC calculation only includes link clicks instead of all click actions (e.g. likes, comments, shares).  Here are three things to consider when analyzing your content after bidding by CPC: [br][br] 1. Don’t ignore the...

Back in August, I wrote a blog post which alluded to a shift from mobile phones to augmented reality vision. Since then, Google announced they are working on just that with "Project Glass." This new technology is well on its way to not only change how...

It is no secret that technology is evolving at an ever-increasing pace and producing some really cool products.  It really wasn’t that long ago that I was slowly connecting to the Internet using AOL to chat with my friends on Instant Messenger.  Now, I can...

As most of my coworkers know, I get incredibly excited when I find new tools.  This month’s find is no exception. Over the past few weeks I was on the hunt for a really good RSS desktop application that is easy to use, customizable, and...