Ignite Social Media hosted the first ever “Snapinar”; a webinar about Snapchat, on Snapchat! We wanted to use this opportunity to test how to best measure Snapchat campaigns. In this post, we’ll discuss Snapchat KPIs and best practices, as well as challenges that come with...
Facebook recently announced the way their ad platform calculates cost-per-click (CPC) is changing. The new CPC calculation only includes link clicks instead of all click actions (e.g. likes, comments, shares). Here are three things to consider when analyzing your content after bidding by CPC: [br][br] 1. Don’t ignore the...
Back in August, I wrote a blog post which alluded to a shift from mobile phones to augmented reality vision. Since then, Google announced they are working on just that with "Project Glass." This new technology is well on its way to not only change how...
It is no secret that technology is evolving at an ever-increasing pace and producing some really cool products. It really wasn’t that long ago that I was slowly connecting to the Internet using AOL to chat with my friends on Instant Messenger. Now, I can...
The Social Sphere is a buzz (pun somewhat intended) about the imminent release of Twitter Analytics. We've only been waiting over two years for Twitter Analytics so it better be up to snuff. The best thing about Twitter Analytics will be data straight from the...
I’m a nerd for numbers; however, it seems that a lot of the numbers turn me on are in completely different locations on the web. Here at Ignite we look at all sorts of stats, from Facebook Insights to Twitter, Google Analytics and more! We...
As most of my coworkers know, I get incredibly excited when I find new tools. This month’s find is no exception. Over the past few weeks I was on the hunt for a really good RSS desktop application that is easy to use, customizable, and...