New social networks pop up every now and then, leading the marketing and tech blogging world to collectively proclaim it as the next big thing. Some transcend fad and end up in our hearts like Pinterest, while others caused a freak-out for a few weeks...

24 August, 2016

The podcast bug seems to have really infected everyone. It only took a decade or so. And Serial. And a dude in a garage who interviewed the President of the United States. But it’s here. Since it’s here, we wanted to share a few favorites...

30 December, 2015

2015 was a great year for data! Our analytics team put our heads together to find some highlights for the year and a little sprinkle of speculation for what is to come in 2016. Facebook Organic Reach Oh Facebook organic reach, where hast thou gone. This year we...

29 December, 2015

Social media monitoring has been around since social media marketing came into existence. Monitoring is great for customer service, measuring share of voice, brand and competitor research, product feedback, etc. As such, it has become a necessity for any brand or agency working in the...

18 December, 2015

Bam! Yep, that’s a wall and you just walked into it. That moment when you just don’t know what to write about. It happens to everyone, so we put together a quick tip on how to use data from your existing blog content as a...

25 November, 2015

My curiosity peaked when I saw recent reports of Facebook being abnormally friendly by greeting users, wishing them a good afternoon, and thanking them for being on Facebook. Honestly, I thought to myself, this could be nothing. It could just be Facebook just trying to...

12 November, 2015

Earlier this month, following rumors of a “dislike” button, Facebook announced a pilot called Reactions. Currently only available in Spain and Ireland, Reactions is a way to qualify likes on a post with more specific emotions. At this early stage, you might not know how...

22 October, 2015

Ignite Social Media hosted the first ever “Snapinar”; a webinar about Snapchat, on Snapchat! We wanted to use this opportunity to test how to best measure Snapchat campaigns. In this post, we’ll discuss Snapchat KPIs and best practices, as well as challenges that come with...

12 August, 2015

Facebook recently announced the way their ad platform calculates cost-per-click (CPC) is changing. The new CPC calculation only includes link clicks instead of all click actions (e.g. likes, comments, shares).  Here are three things to consider when analyzing your content after bidding by CPC: 1. Don’t ignore the...

22 July, 2015