In preparing a social media strategy last week, I stumbled on the Engagement DB report prepared by Wetpaint and Altimeter group in 2009, and I must say, the report still has nuggets of insights that are helpful ammunition for most social media marketers....
When Mashable posts, people listen. And not only do they listen, but they echo, in the form of Retweets. We recently experienced the awesome Mashable Retweet machine on an article covering RowFeeder's new social media monitoring in Excel. The article saw 1,365 Re-Tweets in total....
Its that time of the year again and I thought our readers would be curious how the different social networks have progressed over the last 2 years since we started analyzing the various social networks from around the world....
As I noted in my last article about the subtle shifts happening within MySpace, social network audience demographics are always on the move. Even still, there are skeptics who will still doubt that baby boomers are interacting on any network other than Eons. The truth...
Its that time of the year again and I thought our readers would be curious how the different social networks have progressed over the last year. Without much surprise there has been significant movement within some of the social networks over the course of the...
How we talk about social networks has changed a lot in the last 12 months....
J.P. Morgan recently released the Nothing But Net Internet Investment Guide for 2009. The purpose of the guide is to provide Internet industry investment advice for clients for the coming year. The information and advice inside, a mix of statistics and trend outlooks, is also...
In my previous experience in the world of traditional marketing and advertising, I remember conducting a marketing plan and evaluating a brand's current category position. In this exercise, we often associated words/adjectives with the way the brand was currently viewed in the minds of...
I was speaking with a friend the other day, as she had the opportunity to take a new job in social media marketing at the large company she worked for. The job was only funded for one year, however, so she was going to sit...
In recent times I have compiled two interesting Social Network Reports. The Social Network Geographic report and the Social Network Traffic Report. Both reports conveyed some interesting insights. The sources for all data below were pulled from Google Insights and Google Adplanner....
People interested in social media marketing often ask me how age impacts Internet usage, and there's clear drop off in usage as people age. Now, new data from Pew Internet & American Life Project and eMarketer shows this drop off clearly....
New data from a survey of 1,092 consumers by Opinion Research Corporation found that 85% of social media users thought companies should interact with them through social media. This is strong validation for social media marketing. Consumers, tired of being shouted at, are ok...
