2009 Social Network Analysis Report – Geographic – Demographic and Traffic Data Revealed

Its that time of the year again and I thought our readers would be curious how the different social networks have progressed over the last year. Without much surprise there has been significant movement within some of the social networks over the course of the last year. I have highlighted some of the changes below. Remember all insight is gathered from Google Ad planner and Google Insights.

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Quick Jump Below

Badoo.com
Bebo.com

Digg.com
Facebook.com
Fark.com
Flickr.com
Flixster.com
Friendster.com
Gather.com
Habbo.com
Hi5.com

Iambored.com
Identi.ca
IndianPad.com
Last.fm
Linkedin.com
Livejournal.com
Meetup.com
Metafilter.com
Mixx.com

Multiply.com
Myspace.com
Netlog.com
Newsvine.com
Ning.com
Plaxo.com
Plurk.com
Pownce.com
Propeller.com

Reddit.com
Reunion.com
Shoutwire.com
Skyrock.com
Stumbleupon.com
Teamsugar.com
Tribe.net
Tuenti.com
Twitter.com

Wayn.com
Xanga.com
Yelp.com
YouTube.com

Badoo.com

Badoo.com Domain Search Traffic

Badoo Geographic Data  

Badoo Demographic Data

 

Analysis

  • Only significant geographic changes come from increases in Morocco, Egypt, and Saudi Arabia
  • Domain searchers are slightly younger, more educated, and wealthier (more middle income than low income) now than in 2008.

Bebo.com

Bebo.com Domain Search Traffic

Bebo Geographic Data  

Bebo Demographic Data

 

Analysis

  • Only significant geographic changes come from increases in Moracco, Egypt, and Saudi Arabia
  • Searchers are slightly younger, more educated, and wealthier (more middle income than low income) now than in 2008.

Digg.com

Digg.com Domain Search Traffic

Digg Geographic Data  

Digg Demographic Data

 

Analysis

  • A small increase in domain traffic searches
  • North America continues to be the center of much of this traffic.
  • Increase in lower income levels, increases in users 0-17, and increases in users with lower education levels

Facebook.com

Facebook.com Domain Search Traffic

Facebook Geographic Data  

Facebook Demographic Data

 

Analysis

  • Significant spike in domain searches for 2009
  • Algeria, Ethiopia, and Uraguway all experienced the largest increases.
  • Demographically, there were increases in older users, the 35-45 age group, and the 45-54 age group.

Fark.com

Fark.com Domain Search Traffic

Fark Geographic Data  

Fark Demographic Data


  • Chile and Russia are the only countries with a significant increase in unique users.
  • Ages 45-54 increased, as did those with some college education
  • Those with lower household incomes increased in their domain searches.

Flickr.com

Flickr.com Domain Search Traffic

Flickr Geographic Data  

Flickr Demographic Data

 

Analysis

  • Major increase in 2009 domain searchers
  • Increases in Central and South American countries, as well as African nations, and Russia
  • Increase in female searchers
  • Increase in younger users particularly those 0-17
  • Increase in users with less than a HS diploma and those with some college
  • Leveling off of household income (more people making $0-$24,999 and less people making $50,000-$74,999)

Flixster.com

Flixster.com Domain Search Traffic

Flixster Geographic Data 

Flixster Demographic Data

 

Analysis

  • Sharp increase in unique users
  • African countries and Russia have seen the most increase
  • Increase in households earning $25,000-$49,999

Friendster.com

Friendster.com Domain Search Traffic

Friendster Geographic Data  

Friendster Demographic Data

 

Analysis

  • Friendster searches are decreasing.
  • Significant increase in domain searches in Brazil and 45-54 year olds
  • Decreases in domain searches among all education groups
  • Increases in middle income households

Gather.com

Gather.com Domain Search Traffic

Gather Geographic Data  

Gather Demographic Data

 

Analysis

  • Africa, India, and China show the greatest increases in domain searchers
  • Increases in domain searches in younger (0-17) and older (45-54) age groups
  • Large spike in visitors coming from middle income households

Habbo.com

Habbo.com Domain Search Traffic

Habbo Geographic Data  

Habbo Demographic Data

 

Analysis

  • Increases in domain searches in Africa and South America
  • Significant overall spike in interest
  • Increase in searches from the 45-54 year old age group
  • Increase in middle income ($50,000-$74,999) category

Hi5.com

Hi5.com Domain Search Traffic

Hi5 Geographic Data 

Hi5 Demographic Data

 

Analysis

  • Significant increase in domain searches
  • Most increases are in African and Russia
  • Female interest has increased.
  • Increase in domain searches among older age groups (35-44 and 45-54)

Iambored.com

Iambored.com Domain Search Traffic

Iambored Geographic Data  

Iambored Demographic Data

 

Analysis

  • Areas of domain search growth include Central and South America, Europe, and Asia.
  • Significant increase in visits from the 45-54 age group
  • Increase in searches from among upper income brackets ($100,000-149,999)

Identi.ca

Identi.ca Domain Search Traffic

Identi.ca Geographic Data

Identi.ca Demographic Data

 

Analysis

  • Steady increase in domain searches since 2008.
  • Those with higher education levels have increased their domain searches.

IndianPad.com

IndianPad.com Domain Search Traffic

IndianPad Geographic Data 

IndianPad Demographic Data

 

Analysis

  • Increased domain searches in Western Europe, Africa, and Asia (particularly China).
  • Increase in male interest and decrease in female interest
  • Major increase in searches for 25-34 age group
  • Lower household income groups are also increasing their searches

Last.fm

Last.fm Domain Search Traffic

Last.fm Geographic Data  

Last.fm Demographic Data

 

Analysis

  • Search traffic increased in early 2009 and then began to decrease by the end of January.
  • Regional patterns remained the same with a few minor increases in the Middle East and Africa.
  • Younger and lower income audiences are increasing searches.

Linkedin.com

Linkedin.com Domain Search Traffic

Linkedin Geographic Data  

Linkedin Demographic Data

 

Analysis

  • Major increase in searches
  • Much of that increase is due to continued high domain search traffic in the US and India.
  • Younger, less educated, and less wealthy audiences are increasing in their searches for linkedin.com.

Livejournal.com

Livejournal.com Domain Search Traffic

Livejournal Geographic Data  

Livejournal Demographic Data

 

Analysis

  • Significant geographic increases in searches come from Moracco, Egypt, and Saudi Arabia
  • Searchers are slightly younger, more educated, and wealthier (more middle income than low income) now than in 2008.

Meetup.com

Meetup.com Domain Search Traffic

Meetup Geographic Data  

Meetup Demographic Data

 

Analysis

  • Significant increase in search interest
  • The US has higest search growth, but there are also increases in Europe and Asia.

Metafilter.com

Metafilter.com Domain Search Traffic

Metafilter Geographic Data 

Metafilter Demographic Data

 

Analysis

  • Minor increases in traffic in Central America, Western Europe, and India
  • Searchers in 2009 are slightly older, more educated, and make more money than in 2008

Mixx.com

Mixx.com Domain Search Traffic

Mixx Geographic Data

Mixx Demographic Data

 

Analysis

  • Significant increases in domain searches
  • The US, Brazil, India, Australia, Russia, China, Japan, and an array of Western European countries signficiantly increased their domain searches.
  • Also, the searching population is slightly younger and has a higher income than in 2008.

Multiply.com

Multiply.com Domain Search Traffic

Multiply Geographic Data

Multiply Demographic Data

 

Analysis

  • Same trends continue from 2008 with minor increases in Eastern Europe
  • Increase in searchers for those with some college education
  • Shift from middle to lower income among searchers

MySpace.com

MySpace.com Domain Search Traffic

MySpace Geographic Data

MySpace Demographic Data

 

Analysis

  • Increase in search traffic in 2009
  • Significant increase in traffic coming from Russia
  • Virtually no demographic changes

Netlog.com

Netlog.com Domain Search Traffic

Netlog Geographic Data

Netlog Demographic Data

 

Analysis

  • Domain searches have greatly increased in 2009.
  • African and European countries had the greatest increases.
  • Turkey, in particular, had a huge increase in searches.
  • No significant demographic changes.

Newsvine.com

Newsvine.com Domain Search Traffic

Newsvine Geographic Data

Newsvine Demographic Data

 

Analysis

  • Major increase in domain searches for 2009
  • The US and Western Europe had the greatest gains
  • Those searching Newsvine are younger, less educated, and make less money than in 2008.
  • Also, more females than males now search for this site.

Ning.com

Ning.com Domain Search Traffic

Ning Geographic Data

Ning Demographic Data

 

Analysis

  • Ning searches continue to increase at the beginning of 2009 and then take a small dip.
  • Increases in South America, Africa, and specifically Thailand were present.
  • Increases in the 0-17 ages group, as well as those with less than a HS education
  • Decrease in female searches

Plaxo.com

Plaxo.com Domain Search Traffic

Plaxo Geographic Data

Plaxo Demographic Data

 

Analysis

  • Significant increases in Eastern Europe, Southeast Asia, Russia, and South Africa.
  • Female searches have increased.
  • Searchers have become slightly younger, less educated, and have less income.

Plurk.com

Plurk.com Domain Search Traffic

Plurk Geographic Data

Plurk Demographic Data

 

Analysis

  • No geographic information from last year
  • Searchers have greatly increased
  • Searches from males decreased, while searches from females increased.
  • There was a major search increase in the 35-44 age group.
  • Searchers are becoming more educated as well.

Pownce.com

Pownce.com Domain Search Traffic

Pownce Geographic Data

Pownce Demographic Data

 

Analysis

  • Pownce has been shut down and has closed its doors

Propeller.com

Propeller.com Domain Search Traffic

Propeller Geographic Data

Propeller Demographic Data

 


Analysis

  • Increases in searches from Western Europe and Southeast Asia, but largest increase is in the US.
  • Searchers are becoming slightly younger.
  • There was a significant spike in searches from households making $50,000-$74,999 annually.

Reddit.com

Reddit.com Domain Search Traffic

Reddit Geographic Data

Reddit Demographic Data

 

Analysis

  • Searches have increased since 2009 due to increases in Central and South America, Eastern Europe, Africa, India, and Southeast Asia.
  • Searchers seem to be less educated now and from lower income groups.
  • A spike in searchers from those with incomes $75,000-$99,999 annually.

Reunion.com

Reunion.com Domain Search Traffic

Reunion Geographic Data

Reunion Demographic Data

 

Analysis

  • Major increase in searches in late 2008/early 2009, then a sharp decline right afterward.
  • Massive increase in male searchers and significant decrease in female searchers
  • Significant increase in searchers holding a Bachelors degree
  • Increase in searchers from households with lower incomes

Shoutwire.com Domain Search Traffic

ShoutwireGeographic Data

Shoutwire Demographic Data

 

Analysis

  • Searches remained steady, with only minor increases in Malaysia and Germany.
  • Decrease in male searchers and increase in female searchers
  • High Concentration of searchers with come college education
  • Those with lower household incomes increased their searches.
  • Significant increase in the 0-17 age group.

Skyrock.com

Skyrock.com Domain Search Traffic

Skyrock Geographic Data

Skyrock Demographic Data

 

Analysis

  • No previous graph
  • Decrease in male searchers and increase in female users
  • Increase in 0-17 and 35-44 age groups, and decrease in 25-34 age group
  • Slight increase in searchers with lower education levels.

Stumbleupon.com

Stumbleupon.com Domain Search Traffic

Stumbleupon Geographic Data

Stumbleupon Demographic Data

 

Analysis

  • Increase in searches at the beginning of 2009, followed by a significant drop off
  • Regional increases were found in Africa, South America, Southeast Asia, and the Middle East.
  • No significant demographics changes except that the age of the searchers seems to have increased in 2009

Teamsugar.com

Teamsugar.com Domain Search Traffic

Teamsugar Geographic Data

Teamsugar Demographic Data

 

Analysis

  • Searches are very erratic. They spike in late 2008 and then fall before evening out a bit.
  • The US remains the top searcher, but the UK, Spain, Germany, Austria, and Australia had gains.
  • A significant increase in the 0-17 age group.
  • Increase in searchers with less than a high school education and those with some college

Tribe.com

Tribe.com Domain Search Traffic

Tribe Geographic Data

Tribe Demographic Data

 

Analysis

  • Searches continue to decrease.
  • Search volume increases in Eastern Europe, South America, and Russia.
  • Increase in searchers from 0-17 and those with less than a high school diploma
  • Increase in searchers from the $25,000-$49,999 and $50,000-$74,000 income brackets

Tuenti.com

Tuenti.com Domain Search Traffic

Tuenti Geographic Data

Tuenti Demographic Data

 

Analysis

  • Increase in domain searches continues.
  • No geographic changes in searchers
  • Increase in male searches and decrease in female searches
  • Major decrease in searchers in the age groups from 35 to 54
  • Increases in searchers with some college and decreases in searches from the income bracket $0 to $24,000

Twitter.com

Twitter.com Domain Search Traffic

Twitter Geographic Data

Twitter Demographic Data

 

Analysis

  • Searches for Twitter continue to rise sharply.
  • Increases in Twitter searches are occuring across the board from the US, to Europe, to Asia, to Africa, and the Middle East.
  • Females now search for Twitter more than males.
  • Significant increase in searchers from 0-17 year olds, and thus, those with less than a high school diploma.
  • An increase in searchers in the income brackets of $25,000 to $74,999

Wayn.com

Wayn.com Domain Search Traffic

Wayn Geographic Data

Analysis

  • There is not much variation regionally with various parts of Africa, Central America, and Southeast Asia increasing in their searches.

Wayn Demographic Data

N/A

Xanga.com

Xanga.com Domain Search Traffic

Xanga Geographic Data

Xanga Demographic Data

 

Analysis

  • There are only minor increases in such places as South America, Africa, Eastern Europe, and the Middle East.

Yelp.com

Yelp.com Domain Search Traffic

Yelp Geographic Data

Yelp Demographic Data

 

Analysis

  • Domain searches increase for Yelp.com in 2009.
  • Most increases came from the US, Mexico, Turkey, Finland, and New Zealand.
  • There was an increase in searchers ages 0-17 and in searchers with at least some college or more.
  • A major increase in searchers in the income bracket $50,000-$74,999.

YouTube.com

YouTube.com Domain Search Traffic

YouTube Geographic Data

YouTube Demographic Data

N/A

Related Posts

19 Comments
  • Jan_B
    Posted at 13:27h, 28 July

    This is very useful for me Brian, thank you for the insights! I was wondering if you would include large networks such as Orkut (Brazil, India), StudiVZ (Germany), Hyves (NL) and V Kontakte (Russia) in your next report. Thanks in advance!

  • jaimelugo
    Posted at 15:14h, 06 August

    It would also be useful if you could post a summary of all of their stats into a single overall picture.

    And, do you know if household size exists anywhere for these sites? Thanks!

  • BrianChappell
    Posted at 22:18h, 08 August

    Thanks for the feedback jaimelugo.

    Google does not give you a way to see household sizes either. You will have to use another (paid probably) tool to get that sort of demo info.

  • craigendicott
    Posted at 13:35h, 14 August

    Its great to get this kind of insight across so many social platforms!

    This is a really useful post Brian, thank you – I’ve recommended it to readers of my blog (http://budurl.com/090814) because I think it will help them in designing their approach to social recruiting.

    Thanks again

  • nportillo
    Posted at 04:09h, 21 August

    Thanks for put this together! very useful info …

    By any chance do you have info about Orku and Mixi (japan)????

  • ronaldredito
    Posted at 04:33h, 22 August

    Thanks for the list man, I sure I am going to use these to gain site popularity. I am now registering for a Habbo account. lol.

    http://ronaldredito.org/blog

  • natalierobson
    Posted at 12:33h, 04 September

    Many thanks for this very useful insight.

  • tinagleisner
    Posted at 16:24h, 07 September

    Fantastic resource when trying to prioritize investment in social media.

  • Santiago Merea
    Posted at 23:21h, 06 November

    Great job Brian! I shared this with my community of social networking entrepreneurs at SantiagoMerea.com. You should get the trackback soon.Thanks!

  • hainguyen
    Posted at 10:21h, 11 November

    Thanks huge for this post. Just on a search for my assignment of creative industries module. Very useful.

  • Chris
    Posted at 15:54h, 07 December

    Can you explain the process that went into collecting the data. I know you used Google apps, but don’t quite get how it was collected. Thanks for your help

  • Wilfred
    Posted at 18:49h, 07 December

    Fantastic! Just what I needed for my social media presentation. Thank you Brian!

  • Joanne Steele
    Posted at 22:04h, 31 December

    Thanks! This will be highly useful for small businesses trying to find a match between their customer profiles and social media sites to target in their online marketing!
    I’m going to refer to you in my soon to be released e-book on creating a small tourism business marketing plan for 2010.

  • redditor
    Posted at 22:32h, 28 January

    On reddit the discussion pointed out that reddit’s demographics are identical the reunion.com. This calls into question the validity of the data. Please explain.

  • notagain123
    Posted at 23:41h, 28 January

    You do realize that the data behind these graphs is bogus don’t you?

  • BrianChappell
    Posted at 15:23h, 29 January

    We pulled all the data as noted above from Google adplanner and google insight. The data is as accurate as you will find from any 3rd party source such as that.

    The problem that occurred here was a simple mistake of overwriting the image for Reunion.com with Reddits demo data. Thanks for catching this. Its been updated.

  • jasonmorrishall
    Posted at 10:19h, 02 February

    Great, very easy to follow

  • Martin
    Posted at 03:01h, 01 March

    I will definitely share this information with some of my colleagues, but not my competition.

  • Jlavina
    Posted at 12:09h, 20 April

    Brian, thnaks for the information, it is very useful for me at the moment

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