One of the theories around social media marketing is that you need to drop your hook where the fish are. Tech-savvy consumers, particularly younger tech-savvy consumers, eschew traditional marketing vehicles (like TV) and are generally so annoyed by advertising that they have tuned it out....

26 February, 2008

comScore Ad Metrix is reporting today on the relative frequency of ads appearing on MySpace pages versus the relative frequency of ads appearing on Facebook. While MySpace had twice as many unique visitors (68.4 million) than Facebook in September, they served six times as...

05 December, 2007

Nick O'Neill has an interesting post on his very good "Social Times" site. (How, by the way, does he find time to post so much??)...

19 November, 2007

E-marketer is reporting today on the most popular websites in the world, ranked by page views. This is from September 2007. Half of the most popular websites are social media. The other half are search-centric (if you count MSN.com as search… Microsoft probably does. I...

31 October, 2007

According to an article in Marketing Daily, a survey of 50 businesses and organizationsmeasuring2.jpg was conducted in September by Prospero Technologies. Survey questions ranged from what current social media applications were being used, plans and budgets for 2008, ROI, how ROI is measured/assessed, and...

15 October, 2007

"MySpace is dead." "MySpace is dying." "Facebook is crushing MySpace." Well, maybe creaking, but certainly not dead. Consider some hot statistics from Comscore Media Metrix as reported by Fortune. MySpace Still the Leader...

25 September, 2007
Ignite Social Media