Your amplified social content is getting lots of views and engagement, but you’re seeing fewer impressions.If you’re experiencing this, you’re not the only one. CPMs increase year-over-year, and 2026 is no different. In fact, it’s been reported that CPMs have increased by 12%-25% since 2024....
Every industry has its own language, and in the social media marketing space, there's "paid media," "organic boosting," and "dark ads," just to name a few. While they're sometimes used interchangeably, they are far from being the same. Continue reading to learn the differences between...
What does "paid social media" mean? Paid social media refers to any social content promoted via ad dollars to improve reach and impressions beyond organic distribution. It encompasses sponsored posts, boosted content, and social ad campaigns on platforms like Facebook, Instagram, LinkedIn, and TikTok. Definition citation:...
In the ever-evolving landscape of social media advertising, Meta (formerly Facebook) continues to innovate its ad platform, offering marketers new tools to enhance campaign performance. One tool that's been around for a while but also gaining traction is Meta's dynamic ads.In this blog post, we'll...
Are you looking to launch social media ad campaigns on platforms like Meta, TikTok and Snapchat, but aren't sure where to start with targeting your ads? Setting the right targets is crucial for reaching your ideal audience and getting the most out of your ad...
Have you been looking for a new way to reach potential buyers, outside of traditional marketing tactics and social networks? With nearly 1 in 3 U.S. households utilizing Nextdoor, “the neighborhood network” advertising services might be an ideal investment for your brand. Here’s what you...
The world of social media marketing is never a dull one, and as the networks continue to evolve and roll out new changes, your paid media strategy must also be adjusted. This has particularly come into play this year with the iOS.14 update. Facebook has...
In a world where change is the only constant, getting excited about discounted rates may be the exception. In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. There are additional ad types and strategies to leverage...
In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the...
This past year many marketers struggled with their social media advertising efforts. From the pandemic to the election to the upcoming holiday season, CPMs have been largely unpredictable. In an effort to help brand marketers gear up for the final push of 2020, our team at...
Social media networks have gained a lot of criticism over the years for what they deem inappropriate or flag as an asset that doesn't comply with their ad policies and content guidelines. Just earlier this month, The Seed Company by EW Gaze shared how Facebook...
This blog post was updated October 2020 Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. With the release of the Apple intelligent tracking prevention (ITP) settings in 2017, Mozilla and Apple blocking cookies in 2019...