Have you been looking for a new way to reach potential buyers, outside of traditional marketing tactics and social networks? With nearly 1 in 3 U.S. households utilizing Nextdoor, “the neighborhood network” advertising services might be an ideal investment for your brand. Here’s what you...
The world of social media marketing is never a dull one, and as the networks continue to evolve and roll out new changes, your paid media strategy must also be adjusted. This has particularly come into play this year with the iOS.14 update. Facebook has...
In a world where change is the only constant, getting excited about discounted rates may be the exception. In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. There are additional ad types and strategies to leverage...
In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. By December of last year, the alarm became more of a siren and now Facebook is urging advertisers to take swift action as several of the...
This past year many marketers struggled with their social media advertising efforts. From the pandemic to the election to the upcoming holiday season, CPMs have been largely unpredictable. In an effort to help brand marketers gear up for the final push of 2020, our team at...
Social media networks have gained a lot of criticism over the years for what they deem inappropriate or flag as an asset that doesn't comply with their ad policies and content guidelines. Just earlier this month, The Seed Company by EW Gaze shared how Facebook...
This blog post was updated October 2020 Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. With the release of the Apple intelligent tracking prevention (ITP) settings in 2017, Mozilla and Apple blocking cookies in 2019...
Brands are likely to pay more for advertising as we head into the holiday season and the U.S. presidential election. With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020)....
Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. There's the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight...
Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7th, one of the key boycott dates, all is not sunny in Menlo Park. A meeting that same...
As we draw closer to the 2020 U.S. Presidential election, we wanted to provide an update on ad spending on Facebook and Instagram. We’ll share some trends we’re seeing and recommendations for social ad placements during election time. Trends on Facebook/Instagram As of 8/27, Facebook is reporting...
One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. After what felt like the longest week in history, I’ve decided to update the post with the latest thinking as things...