Phase I: Social Ad Targeting to Address the Customer Journey – Broad TargetingPhase III: Social Ad Targeting to Address the Customer Journey – Lead ConversionPhase IV: Social Ad Targeting to Address the Customer Journey – Loyalty Targeting After casting a wide net to reach the largest...
Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we've compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019. Social Media Ad Spending Predicted to Grow...
The Upper Crust, Beltway Boomer, Kids & Cul-de-Sacs, Power Elite, and Promising Families. All of these should ring a bell if have experience with the power of marketing segmentation tools. Segments are often based on the premise that “birds of a feather flock together” or...
What Are Facebook Marketplace Ads? Facebook Marketplace gives users an easy, convenient platform to buy and sell in their area. Thanks to expansion of Facebook placement options, it is now possible for businesses to advertise on Marketplace. Facebook offers placement beyond Newsfeed and Stories, tapping into...
Facebook Automatic Events Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. This feature was developed last year and is not yet available on all ad accounts, but there some ad accounts who...
Advertisers can now tap into Facebook Stories’ 150 million daily active users, with the launch of new ads in Stories this quarter. Before you start adding Stories to your paid social strategy, here’s what you need to know about this new placement. Limited Objectives Not all ad...
In an effort to create more transparency after their big privacy debacle, Facebook has released a way to view all ads that a page is currently running across Facebook, Instagram and the Messenger and Audience networks. Previously, you could only see what competitors were doing...
Facebook recently implemented an authorization process for page admins and advertisers in the U.S. who run political ads. While this process appears to only affect a fraction of ad accounts, many advertisers have seen their non-political ads be tagged as containing political content. This occurrence has led to confusion surrounding...
Facebook CEO Mark Zuckerberg announced in January the platform would be revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Recent updates to the news feed algorithm has increased ad cost, according to Recode. The algorithm change means...
Facebook is constantly rolling out new ways to reach your audience and earlier this year, we got access to two new Facebook ad units: Tabs for Canvas and Categories for Dynamic Ads. Both are shopping-centric, but each has its own unique way of organizing and...
We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category. The Shorty awards recognize the most influential, popular, and culturally relevant brands, organizations, agencies, campaigns and...
A new year means a chance to rethink your approach to social media campaigns. Hit “refresh” on your media buying technique by leaving these habits in the past, and look forward to better-performing social campaigns. Traffic Campaigns Cut down on reaching clickly users who may not be...