Typically, the last quarter of the year brings some of the highest media costs of the year; especially around the holidays. The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. This includes spend...
We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Invest in...
December is a busy time for us advertisers as we’re looking to spend budgets by the end of the year. This benefits us in a few ways. It’s important to (wisely) spend the entire budget to demonstrate that you need a similar budget in the...
In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Here are...
Are you looking for a way to draw awareness to your many store locations? Do you want to use social media to drive customers in store to purchase? If so, Facebook offers a solution to your meet your needs – Local Awareness ads. First things first,...
It’s almost time for the holidays, or as us media folks like to call it, “the fourth quarter.” For us this means increased prices as advertisers are looking to spend their budget before the end of the year. But just because it’s high-demand time for...
Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. Once we’ve elected the next President on November 8th, I imagine people will have a thing or two to say about that, as well. When...
Social network ad spending isn’t going anywhere anytime soon. By 2018, social media ad spending is expected to be just under $20 billion; amounting to nearly 22% of total digital ad spends. The bulk of this, about 77%, is expected to be spent on Facebook...
The key to a successful paid media campaign is targeting, but that’s easier said than done. There are many nuances to it, and if you target the wrong audience you’ll be spending time on people who aren’t interested. Luckily, Facebook has numerous targeting options that...
Imagine a world where computers make decisions about where and who to target on traditional and non-traditional media. They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. This may seem...