TikTok launched globally in 2018 and spent its first few years wearing the "Gen Z app" label like a badge the rest of the world kept handing it. Brands chasing younger audiences were the early adopters, and for a while, that demographic assumption held. The...
It's been quite a year for TikTok. In January, the social media giant faced the threat of a U.S. ban. However, with those bans temporarily lifted, TikTok has remained a major player in the social space. According to eMarketer, TikTok is the third most-used social...
With over 1 billion monthly active users, TikTok has become a platform that brands simply cannot ignore. The addicting short-form videos keep users highly engaged, and the built-in creative tools make it easy for brands to create viral content.However, many brands are hesitant to create...
The social media landscape is constantly evolving, and no platform exemplifies this more than TikTok. As brands continue to invest in TikTok as part of their social strategies, it's important to stay up-to-date on the latest platform developments.In this video from Ignite Social Media, Paid...
TikTok has exploded in popularity over the last few years, especially among Gen Z users. But can brands drive significant website traffic and conversions from the TikTok platform?In this video from Ignite Social Media, analytics director Ryan Sweeney and SVP Misi McClelland discuss the opportunities...
One of the most common questions we get from clients is how to create branded TikTok videos. Everyone knows that TikTok is booming — the app has over three billion downloads worldwide, 150 million monthly active users in the US alone, and the average person uses...
2023 took off to a good start of the year. But is it for TikTok? Social media (and legislators) have been creating non-stop noise about a possible U.S. TikTok ban. Today, let's unfold some of this and what it means for brands. With a possible United...
Ignite Social Media is a beta partner for a new Social Analytics tool called ViralMoment that takes a snapshot of the trends of the day that are hitting TikTok. Presently, ViralMoment is available in an application format and monitors extensive data from TikTok. Viral Moment works...
You can’t talk social media anymore without mentioning TikTok. The wildly popular social media platform has taken off since its launch in 2016 booming its way to the top of “best of” and “most popular” charts in countries across the world. As people are spending increasingly...
With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social...
In September of 2019, the TikTok takeover began as brands, marketers, and consumers' interest in TikTok began to surge. If the brand you work for is still contemplating creating a TikTok profile or if you’re already in the thick of things and working to solidify...
It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. How else can you properly measure...