Before 2020, TikTok was slowly growing a following among Gen Z audiences worldwide. Now, with the recent shift in consumer behavior due to the COVID-19 pandemic, TikTok has grown to over 800 million active users and diversified its audience with a rapid increase in Millennial...
This post was updated September 2020 Key Takeaways TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools that make it easy for anyone to add music or special effects 42% of users fall into the Generation Z demographic...
TikTok is the newest viral video app to capture the attention of the younger, mainly Gen Z, demographic. With its quick rise to popularity, there are a lot of questions marketers have about this platform. We will dive into how TikTok came to be and...